This month we launched a recruiting campaign for Heitkamp Construction based out of Wahpeton, ND.
For this campaign, we used geofencing and audience curation. Using geofencing we are targeting their competitors(other construction companies) within a 90-mile radius. Audience curation on the other hand is about creating a custom audience. In this case, we are targeting people within 90 miles that fall under twelve different job titles that are specific to the construction and labor industries.
Their targeted campaign is designed to attract new employees ranging from foremen, laborers, concrete workers, and steel erectors. It’s a wide variety of roles as they are getting a lot of jobs and need more bodies to keep up with the high demand for their services.
In order to create a better user experience for anyone who clicks on the ads, we designed a custom landing page and linked it to their website by helping them create a sub-domain. The landing page highlights everything that Heitkamp Construction does for work, the history of the organization, and the benefits you receive from being a member of their team. It focuses on their main benefit of being able to work within 90 miles of home to ensure that their team is home with their families every night – not normal in their industry according to the owner, Gary Page, of Heitkamp Construction.
Spotlight is well-known for providing great marketing and web design services in the industry. As proof, our company has been recently recognized as one of the top web design companies in North Dakota by Clutch. There were hundreds and even thousands of companies competing for this award. That’s why it is very fulfilling for our team to be part of this prestigious list.
Furthermore, this accomplishment only solidifies the type of service our team has served. Ever since our company was founded in 2009, our goal has always been to provide the best for our clients and we continue to uphold that until now.
Being named as a top performer in Clutch’s platform is truly something that we are very proud of.
As a matter of fact, this accomplishment wouldn’t have been possible without the help of our amazing clients and partners.
We would like to thank all of you who have stuck with us and believed in our company. Your support throughout the years is one of the reasons why we are still standing strong today.
We would also like to take this opportunity to thank Clutch for recognizing our company! In case you don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.
Learn more about our past works and our amazing partners in our case studies page! This is a great opportunity to learn more about our company and the people we partner with.
Spotlight is proud to announce they were selected as a top B2B company in the United States by one of the world-wide leaders in company evaluations.
“Two years ago we started our new journey into providing specific marketing solutions to local companies. As a magazine publishing company it was a natural progression to add more services to our existing advertising relationships. We took out a loan and took a big risk on hiring a great team to provide marketing solutions from web design, digital marketing, videography, design, branding, strategy and more. To receive an honor like this couldn’t make me more proud of everyone who helped us get this including our clients, team and our community.” Said Mike Dragosavich, Founder at Spotlight.
What’s Clutch and Why are They Different?
Clutch factors companies’ level of industry expertise and ability to deliver scores into their rankings. The rankings take into account comprehensive reviews collected from former clients through in-depth phone conversations.
Clutch’s selection methodology looks at companies’ offered services, brand reputation, and awards, as well as the recency, number, and quality of verified reviews on the companies’ Clutch profiles, among other criteria.
A B2B research, ratings, and reviews firm in the heart of Washington, D.C., Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presences.
Want to learn more about Spotlight and the work they have done. Schedule a call below!
Every year, Clutch announces their Leader Awards, the highest-performing companies on their site according to geographic location and service line. We are thrilled to announce that Clutch has named Spotlight a top B2B company in North Dakota! It’s an honor to be named a Clutch Leader!
I studied graphic design at MSUM where I found a love for the creative and visual side of marketing.
If there was a movie about your life, who would play you and why?
Simon Pegg. I feel confident that he can accurately portray my distaste for Jar Jar Binks from the Star Wars franchise. I’m still upset about Jar Jar.
What is your favorite thing to do in your spare time?
If I’m not glued to a screen rewatching Frasier for the 12th time, you can catch me tearing up the streets on my bicycle.
What’s a ridiculous fact about yourself?
When the weather is cooperating, I drive a big old mustard yellow boat of a car named Loretta.
What part of your position provides the most value?
Visual insight on the design side of our client work.
Tell us about your experience.
I started interning with a local agency while finishing up some college courses. After receiving my degree I was hired full-time and learned a lot about juggling unique client needs in a fast-paced setting. I started receiving more and more motion graphic projects which propelled my love for animating designs.
What part of your job do you believe makes the most impact?
Getting to collaborate with the interactive team and coming up with creative ideas for clients.
Why does our community matter to you?
Being a born & raised Fargo boy, I’ve watched it grow and thrive. The passion people have for this city is something special to be a part of.
You may have heard about inbound marketing before – but what does it mean? Inbound marketing takes a more human approach to growing businesses by attracting, engaging and delighting both current and potential customers. These marketing campaigns achieve a higher ROI than outbound techniques regardless of company size, geography or budget. Why? It’s simple. Inbound marketing revolves around meaningful content that generates attention and can be shared easily. Reaching B2B customers online has never been easier as 68 percent of them prefer to research online. Eighty-seven percent of buyers give more credit to content shared by an industry leader and the most successful B2B marketers spend 40 percent of their total budget on inbound marketing.
In order to do inbound marketing the right way for B2B customers, we at Spotlight decided to become a partner with the best inbound marketing platform in the world – HubSpot. Let’s talk about what we can do with this platform and learn about some of the highly sophisticated features we’ll be using for our clients.
Get Content in Front of the Right People
HubSpot allows us to publish blogs directly to our clients’ websites while getting real-time SEO suggestions. We can also post social messages at optimal times so we can reach the right people at the right time. The platform also measures past behaviors so we’re able to serve relevant headlines, CTAs and more.
Drive Traffic to Unique Landing Pages
This platform lets us design our own CTAs using personal messaging based on traffic source, location, personas and more. The best part? No coding is required (phew!).
Convert Visitors Into Qualified Leads & Turn Them Into Customers
We’re not all developers, which is why the fact that we can launch professional-looking landing pages in seconds without having to rely on a web developer is so great! We can even attach forms in a single click, run A/B tests to increase conversions and engage with visitors in real-time using live chat.
Track Customers & Report Bottom Line Impact
This is probably my favorite feature. HubSpot has robust email tools and drip campaigns that give each lead a personalized path to purchase. With these tools, we have the ability to give them everything they need to become paying customers, and every interaction with our content automatically triggers the perfect next step. At the same time, the platform automatically records and organizes every interaction customers have with the clients’ brand. This allows us to confidently show our clients how their inbound marketing campaign has contributed to their sales.
Ready to Start Getting Leads?
If you’re ready to start getting leads and proving your own ROI, let the experts at Spotlight help. We’re proud to be a HubSpot Agency Certified Partner, meaning we have the certifications and tools needed to start driving traffic, tracking customers, and converting leads. Get in touch with us to see what we can do for you today.
Spotlight's Video Production Services To Expand in November 2019
After producing over 40 videos for clients in the past 12 months we have learned very quickly that video produces results. We are expanding our in-house Video Production team this month and looking to continue to provide amazing Video production Services to the region. Below we invite you to read about how it works when using our team to produce your video needs. Please reach out to us if you would like a consultation about our Video Production services.
Video is the number one way to tell your story right now. And it really is a science. Our team will work with you to help tell your story, promote your products and services and more. But we will also ensure that you capturing the correct audience, distributing your video properly, and optimizing the video's performance
We don't just provide a video, we provide a results driven experience.
The amount of videos our in-house team has produced this year so far.
The amount of In-House staff that work on videos from production, strategy, Project Management, Post Production and More!
Spotlight believes in quality over quantity. We are investing in state of the art equipment to ensure state of the art results.
WE HAVE YOUR VIDEO PRODUCTION COVERED
TYPES OF VIDEOS WE PRODUCE
Our experience, capabilities, resources and equipment are ready to handle almost any video production project. With our history in Magazine Publishing, we pride ourselves on telling stories. If you are looking for documentary or film type short storytelling about your business, products or services you have come to the right place. We work with all different types of budgets and resources. If you are b2b we have incredible experience in testimonial video production, lead gen, video production, and sales enablement videos. Overall, you should just reach out and see if we are the right fit, at the right budget, and at the right time.
PRODUCT & SERVICE OVERVIEWS
EMPLOYEE TRAINING & ONBOARDING
DRONE & AERIAL FOOTAGE
RECRUITMENT & HIRING VIDEOS
COMPANY CULTURE & HISTORY
CUSTOMER JOURNEY & TESTIMONIALS
SOCIAL MEDIA QUICK VIDEOS
VIDEO EXPLAINER - WHITEBOARD VIDEOS
SPOTLIGHT'S VIDEO PROCESS
PRE-PRODUCTION & PRODUCTION
The strategic aspect of Video Production is especially important to us. We include a pre-production process that includes logistics, scheduling, budgeting, casting, project management and more. Before the shoot we ensure all the ducks are in a row so you can rest assure that everything should go off without a flaw. Our project management system ensures that our clients are able to see every step along the way.
Creative & Strategy
Script & Copy Consulting
Crew & Staffing
Permits & Release Forms
VIDEO EDITING & POST-PRODUCTION
After your shoot our team specializes in the magic part of the production. We take pride in the post-production aspect of the shoot. This is where the real science of turning the video into a consumable product built for results. Most of the time people don't listen to the audio and want to see captions or creative graphics that compliment the video. That's where we shine!