I first heard about the “Faces” concept in 2016 from a publisher in Omaha, Nebraska. They created this magazine to help promote local businesses by featuring them as the face of their industry. They found that the publication helped connect the community with these businesses. After talking with other publishers around the country doing this, it seemed it was well-received in all markets.
If there’s one thing we at Spotlight appreciate, it’s connecting our local community! That’s why we decided to create our own version of this publication. In 2021, we created a Faces of Fargo, Moorhead, and West Fargo as well as a Faces of Bismarck/Mandan.
In eleven years, we have created over 400 magazines. All of which were based solely on telling positive community stories. This is another piece of that puzzle and we truly believe you will enjoy them.
By making this a sponsored magazine, we were able to produce a high-quality product and have 10’s of thousands to direct-mail to the community. Our Spotlight team tried to ensure that we reached out to credible “Faces” of the chosen categories. Our goal was to create something that would create a better sense of community and tell them about the people behind the businesses that help their community thrive.