Our creative team took on the project to re-brand Spotlight Media to Spotlight. We expanded in 2018 to a full-service marketing and advertising agency. With the expansion we wanted the public to see our new identity. We created a complete branding kit and offer this service for other clients.
Most companies just design the logo and that's it. We think it's smart long-term to have documentation that explains the fonts, style, application, variations and more.
We also believe it's smart to save different variations of the logo in a digital asset manager.