WHY YOU SHOULD USE DIRECT MAIL MARKETING
Direct mail marketing is a great way to advertise directly to consumers in their homes. At a time when digital marketing has become over-saturated and consumer trust in digital campaigns is dropping, direct mail is a great way to accompany those campaigns with something tangible that consumers can hold and see in their hands.
DIRECT MAIL USES
Pair it with a social media campaign for an awareness campaign
Rural Marketing
Pair it with an addressable geofencing campaign to target exact households
ACCURATE AND DIRECT DISTRIBUTION
Who are you trying to reach and how are you going to find their homes? There are few different ways to curate a list for your audience.
- Pull a list from your company CRM or form submissions
- Have Spotlight help you acquire a list
- Purchase data from a 3rd party data aggregator
- Use EDDM to mail to specific neighborhoods or towns
WHAT IS EDDM?
Every Door Direct Mail delivery is a service provided by USPS and allows you to map out and pull lists based on mail routes. This allows advertisers to choose the exact parts of town they want to target with their campaign. All you need to do is give us the route number.
CASE STUDY EXAMPLE:
To accompany and reinforce this campaign, we also created a mailer piece and used EDDM to mail that to everyone who lives in those towns.
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