Advertising on Google is a great way to get in front of people who have high intent to purchase your products/services. These are people who are actively searching keywords related to your business. If they click on the ad, then we know they have a high intent of buying from you and they are sent to the correlating page that we want them to go to. If they do not click on the ad, then it is free branding for them to see your name and your ad.
SEM services are a key component of a strong digital marketing strategy. When used together, organic and paid search marketing strategies drive sustainable growth. The beneﬁts of integrated SEO and PPC programs include:
Google displays ads based on two main things, your bid that you are willing to spend per click and your quality score. We will work with you to determine your budget and bidding on the ads. Quality score however is determined by a handful of things listed below.
Search Engine Marketing refers to paid search marketing, a system where advertisers pay Google to serve ads in the search results page and local map pack.
Search engine optimization or seo is different because buisnesses dont play google for traffic and clicks .Instead Seo is focused on your website being built in an easy way for Google to read it and easy for your customers to ﬁnd you organically.
Both SEO and SEM should be fundamental parts of your online marketing strategy , Seo is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a higher cost effective-way to drive conversions at the bottom of the funnel who have higher intent to purchase.
Google Ads are served to people who are searching for specific companies, products, or services. These are your low-hanging fruit customers so it’s important to be in front of them when they’re searching for you.