This month we launched a recruiting campaign for Heitkamp Construction based out of Wahpeton, ND.
For this campaign, we used geofencing and audience curation. Using geofencing we are targeting their competitors(other construction companies) within a 90-mile radius. Audience curation on the other hand is about creating a custom audience. In this case, we are targeting people within 90 miles that fall under twelve different job titles that are specific to the construction and labor industries.
Their targeted campaign is designed to attract new employees ranging from foremen, laborers, concrete workers, and steel erectors. It’s a wide variety of roles as they are getting a lot of jobs and need more bodies to keep up with the high demand for their services.
In order to create a better user experience for anyone who clicks on the ads, we designed a custom landing page and linked it to their website by helping them create a sub-domain. The landing page highlights everything that Heitkamp Construction does for work, the history of the organization, and the benefits you receive from being a member of their team. It focuses on their main benefit of being able to work within 90 miles of home to ensure that their team is home with their families every night – not normal in their industry according to the owner, Gary Page, of Heitkamp Construction.
Spotlight is well-known for providing great marketing and web design services in the industry. As proof, our company has been recently recognized as one of the top web design companies in North Dakota by Clutch. There were hundreds and even thousands of companies competing for this award. That’s why it is very fulfilling for our team to be part of this prestigious list.
Furthermore, this accomplishment only solidifies the type of service our team has served. Ever since our company was founded in 2009, our goal has always been to provide the best for our clients and we continue to uphold that until now.
Being named as a top performer in Clutch’s platform is truly something that we are very proud of.
As a matter of fact, this accomplishment wouldn’t have been possible without the help of our amazing clients and partners.
We would like to thank all of you who have stuck with us and believed in our company. Your support throughout the years is one of the reasons why we are still standing strong today.
We would also like to take this opportunity to thank Clutch for recognizing our company! In case you don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.
Learn more about our past works and our amazing partners in our case studies page! This is a great opportunity to learn more about our company and the people we partner with.
You may have heard about inbound marketing before – but what does it mean? Inbound marketing takes a more human approach to growing businesses by attracting, engaging and delighting both current and potential customers. These marketing campaigns achieve a higher ROI than outbound techniques regardless of company size, geography or budget. Why? It’s simple. Inbound marketing revolves around meaningful content that generates attention and can be shared easily. Reaching B2B customers online has never been easier as 68 percent of them prefer to research online. Eighty-seven percent of buyers give more credit to content shared by an industry leader and the most successful B2B marketers spend 40 percent of their total budget on inbound marketing.
In order to do inbound marketing the right way for B2B customers, we at Spotlight decided to become a partner with the best inbound marketing platform in the world – HubSpot. Let’s talk about what we can do with this platform and learn about some of the highly sophisticated features we’ll be using for our clients.
Get Content in Front of the Right People
HubSpot allows us to publish blogs directly to our clients’ websites while getting real-time SEO suggestions. We can also post social messages at optimal times so we can reach the right people at the right time. The platform also measures past behaviors so we’re able to serve relevant headlines, CTAs and more.
Drive Traffic to Unique Landing Pages
This platform lets us design our own CTAs using personal messaging based on traffic source, location, personas and more. The best part? No coding is required (phew!).
Convert Visitors Into Qualified Leads & Turn Them Into Customers
We’re not all developers, which is why the fact that we can launch professional-looking landing pages in seconds without having to rely on a web developer is so great! We can even attach forms in a single click, run A/B tests to increase conversions and engage with visitors in real-time using live chat.
Track Customers & Report Bottom Line Impact
This is probably my favorite feature. HubSpot has robust email tools and drip campaigns that give each lead a personalized path to purchase. With these tools, we have the ability to give them everything they need to become paying customers, and every interaction with our content automatically triggers the perfect next step. At the same time, the platform automatically records and organizes every interaction customers have with the clients’ brand. This allows us to confidently show our clients how their inbound marketing campaign has contributed to their sales.
Ready to Start Getting Leads?
If you’re ready to start getting leads and proving your own ROI, let the experts at Spotlight help. We’re proud to be a HubSpot Agency Certified Partner, meaning we have the certifications and tools needed to start driving traffic, tracking customers, and converting leads. Get in touch with us to see what we can do for you today.
At Spotlight, we’re ambitious, hungry and always looking to grow. If that sounds like you, we have a couple positions to know about. Some of the perks of working full-time at Spotlight include…
Medical Insurance (50% employer paid for employee)
Dental and Vision Insurance (50% employer paid for employee)
Vision Savings Pass (discount program)
Life and Disability Insurance (100% employer paid for employee)
Employee Assistance Program
Volunteer Time Off
Matching Charitable Donations
401K with employer match up to 3% (after one year of employment)
Half day Fridays in the summer
Spotlight is expanding and looking for an intelligent, creative and energetic team player with professional experience in WordPress website development. The work is challenging, fast-paced and always changing. The ideal candidate has strong analytical skills, unwavering commitment to quality, extensive knowledge of WordPress, collaborative work ethic and the ability to use standardized coding is required. The candidate must have a lot of experience working with WordPress and creating websites using WordPress.
This role will include maintaining and developing Spotlight’s technology products along with the needs of clients and responsible for implementing visual elements that users see and interact within a web application.
Work with Spotlight’s clients on developing new and engaging websites that fulfill their vision
Work on Spotlight’s websites and help ensure we have the best looking and dynamic website in the region
Spotlight is expanding and looking for two intelligent, creative and energetic team players who are looking to grow. We’re looking for a WordPress Developer Intern and a Videography Intern. The work is challenging, fast-paced and always changing. See below for more information
WordPress Developer Internship Expectations
The ideal intern will work along with our web development team in creating websites with WordPress and they must have strong analytical skills, unwavering commitment to quality, extensive knowledge of WordPress, collaborative work ethic and the ability to use standardized coding is required.
Videography Internship Expectations
This intern will work with our videography team on helping edit footage, tear down and set up sets, assisting with backing up, importing and organizing files and generally assisting with any other duties. This intern must be open to constructive criticism, have an extreme passion for creating beautiful and effective videos and have a collaborative work ethic.