Spotlight Website Design Case Study: Blue 84 Custom
Client:
A new consumer-facing division of Blue 84, a long-established clothing brand known for its custom collegiate and resort wear.
The Challenge:
Blue 84 had a strong reputation as a B2B brand, supplying high-quality apparel to colleges and retail stores across the U.S. But with the launch of Blue 84 Custom, they entered an entirely new market: direct custom apparel for organizations, events, and businesses of all sizes.
They needed a website that could:
• Tell the story of this new brand direction
• Educate users on what’s possible with custom decoration (screen printing, embroidery, patches, and more)
• Inspire confidence in new customers who had never heard of Blue 84 before
• Provide a seamless path from inspiration to ordering
The Solution:
1. Storytelling Through Design
2. Custom Interactions That Engage
3. UX for a New Kind of Customer
4. A Custom-Built, Scalable Web Platform
The website was built with performance, SEO, and future scalability in mind. While it launched as a showcase and inquiry-based platform, the site is ready to expand into full e-commerce functionality as the Blue 84 Custom brand grows.
Results:
23K Visits in the first six months20% User Engagement EventsOrganic Search Engagement over 68%Awards & Recognition:
CSS Design Awards – Special Kudos Award
Book a meeting to start your web project today!
With 300+ websites launched and 500+ successful projects, Spotlight knows what it takes to build high-performing, and award-winning websites. Named Top Website Designer in Fargo, by Design Rush, we specialize in crafting custom websites that drive results. Book a meeting to connect with us today—let’s create a website that sets your business apart! 🚀
