Our Website Design Process Nine steps, one team.

1Discovery & Strategy

Developing a strategy.

The Discovery phase is all about understanding your business, audience, and goals to create a conversion-focused website. We collaborate with you to create goals and vision for your site, ensuring your website serves a clear purpose, whether it’s increasing sales, generating leads, or showcasing your expertise.

By aligning the design with your objectives, we build a custom solution that drives meaningful results for your business.

• Creative Brief Questionnaire
• Competitor Research
• Target User Identified
• Conversion Mapping

2Wireframing & Sitemapping

User-focused sitemaps.

We create black-and-white wireframes that serve as the blueprint for your website’s need-to-have pages. This stage focuses on structuring the site for optimal user experience, addressing strategy, user intent, and site architecture while factoring in SEO.

The interactive sitemaps are made through Octopus.do and viewable in a browser by all clients. This allows us to collaborate on structure and content. The sitemap gives you an overview of the site’s structure and sets the foundation for navigation.

• Prioritize User Actions
• User Mapping
• New Site Navigation & Map

3Project Management

Project management in Basecamp.

We use Basecamp to streamline communication and keep projects organized. It serves as a central hub for all project-related discussions, files, and progress updates. Clients can easily upload and store assets, while our team provides transparent, real-time progress reports. With everything in one place, from timelines to task lists, Basecamp ensures that both our team and clients are on the same page, making collaboration efficient and the project process smooth and clear.

• Dedicated Project Manager
• Transparent Progress Reports
• Efficient Collaboration

4Design

User-centric design.

We focus on crafting an action-driven, user-focused experience where every design detail is thoughtfully considered to drive conversions. Each element, from color choices to button placement, is strategically selected based on how it will guide users toward desired actions, such as making a purchase or filling out a form. The goal is a clear path from first visit to that action.

We also prioritize responsive design to ensure a consistent experience across devices and browsers, making your website both beautiful and functional.

• User Experience Design
• High-Fidelity Mockups
• Responsive Design

5Development

Hand-off to development.

We focus on building a fast, efficient site using a lightweight WordPress theme that prioritizes speed and performance. We integrate Elementor, a highly rated WordPress page builder, which allows for intuitive drag-and-drop editing. This gives clients the flexibility to easily make updates or edits in the future without needing extensive technical knowledge.

Throughout development, we ensure the site is optimized for speed, security, and SEO, and test it on phones, tablets and desktops.

• Fully Functioning Staging Site
• Leave feedback directly on the staging site
• Technical On-Page SEO

6SEO

Search Engine Optimization.

We ensure your website is set up for SEO success from the start. By implementing correct technical SEO, we create a clean site architecture and URL structure that makes it easy for Google to crawl and index your pages. We optimize on-page SEO by using targeted keywords in key areas like meta titles, descriptions, and headers, helping your site rank higher in relevant search queries.

We fine-tune other technical aspects such as mobile-friendliness and fast load times, which are crucial factors Google considers when ranking websites, ensuring your site has the best possible chance to appear at the top of search results.

• On-Page SEO
• SEO Reports
• Technical SEO

7Quality Assurance & User Testing

Pre-launch testing.

We conduct a thorough review to ensure the website is ready for launch. Our team uses a detailed 150-point checklist to cover all aspects of functionality, design accuracy, and performance, both pre-launch and post-launch. This process includes user testing and UX audits by real people to evaluate the overall user experience.

We also complete a comprehensive SEO audit, verifying that all technical SEO elements, such as meta tags, URL structure, and page speed, are optimized for search engine visibility. This rigorous process ensures no small detail is missed, guaranteeing a polished, high-performing website that meets both your business goals and industry standards before going live.

• 150 point Pre & Post Launch Checklist
• SEO Checklist & Audit
• UX Audit

8Hosting

Hosting and maintenance.

Once live, we take steps to ensure your website runs smoothly and continues to perform optimally. We offer cloud hosting plans that include ongoing maintenance and optimization add-ons, such as security updates, performance enhancements, and backups. We also submit your site map to Google, for indexing and visibility in search results.

• Back-up created
• Sucuri Plug-in
• Website Maintenance

9Reporting

Analytics & Reporting.

To keep track of your site’s performance, we set up Google Analytics, Google Search Console, and Microsoft Clarity to monitor traffic, user behavior, and overall engagement. We can provide ongoing insights into your website’s performance and offer actionable recommendations to improve traffic and conversions over time.

• Google Analytics & Search Console
• Microsoft Clarity
• On-going Maintenance & Hosting