Our User Centric Website Design Process
The Discovery phase is all about understanding your business, audience, and goals to create a conversion-focused website. We collaborate with you to create goals and vision for your site, ensuring your website serves a clear purpose—whether it’s increasing sales, generating leads, or showcasing your expertise.
By aligning the design with your objectives, we build a custom solution that drives meaningful results for your business.
- Creative Brief Questionnaire
- Competitor Research
- Target User Identified
- Conversion Mapping
We create black-and-white wireframes that serve as the blueprint for your website’s, need-to-have pages. This stage focuses on structuring the site for optimal user experience, addressing strategy, user intent, and site architecture while factoring in SEO.
The interactive sitemaps are made through Octopus.do and viewable in a browser by all clients. This allows us to collaborate on structure and content. They also give a big picture view of the site and an early feel for the user experience and flow and sets the foundation for the website’s navigation and user interaction.
- Prioritize User Actions
- User Mapping
- New Site Navigation & Map
We use Basecamp to streamline communication and keep projects organized. It serves as a central hub for all project-related discussions, files, and progress updates. Clients can easily upload and store assets, while our team provides transparent, real-time progress reports. With everything in one place, from timelines to task lists, Basecamp ensures that both our team and clients are on the same page, making collaboration efficient and the project process smooth and clear.
- Dedicated Project Manager
- Transparent Progress Reports
- Efficient Collaboration
We focus on crafting an action-driven, user-focused experience where every design detail is thoughtfully considered to drive conversions. Each element, from color choices to button placement, is strategically selected based on how it will guide users toward desired actions, such as making a purchase or filling out a form. Our goal is to create a seamless, intuitive journey, the design not only looks great but also enhances user experience and gets results.
We also prioritize responsive design to ensure a consistent experience across devices and browsers, making your website both beautiful and functional.
- User Experience Design
- High-Fidelity Mockups
- Responsive Design
We focus on building a fast, efficient site using a lightweight WordPress theme that prioritizes speed and performance. We integrate Elementor, a highly rated WordPress page builder, which allows for intuitive drag-and-drop editing. This gives clients the flexibility to easily make updates or edits in the future without needing extensive technical knowledge.
Throughout development, we ensure the site is optimized for speed, security, and SEO, all while maintaining a seamless user experience across devices.
- Fully Functioning Staging Site
- Live Feedback through WebVizio
- Technical On-Page SEO
We ensure your website is set up for SEO success from the start. By implementing correct technical SEO, we create a clean site architecture and URL structure that makes it easy for Google to crawl and index your pages. We optimize on-page SEO by using targeted keywords in key areas like meta titles, descriptions, and headers, helping your site rank higher in relevant search queries.
We fine-tune other technical aspects such as mobile-friendliness and fast load times, which are crucial factors Google considers when ranking websites, ensuring your site has the best possible chance to appear at the top of search results.
- On-Page SEO
- SEO Reports
- Technical SEO
We conduct a thorough review to ensure the website is ready for launch. Our team uses a detailed 150-point checklist to cover all aspects of functionality, design accuracy, and performance, both pre-launch and post-launch. This process includes user testing and UX audits by real people to evaluate the overall user experience.
We also complete a comprehensive SEO audit, verifying that all technical SEO elements, such as meta tags, URL structure, and page speed, are optimized for search engine visibility. This rigorous process ensures no small detail is missed, guaranteeing a polished, high-performing website that meets both your business goals and industry standards before going live.
- 150 point Pre & Post Launch Checklist
- SEO Checklist & Audit
- UX Audit
Once live, we take steps to ensure your website runs smoothly and continues to perform optimally. We offer cloud hosting plans that include ongoing maintenance and optimization add-ons, such as security updates, performance enhancements, and backups. We also submit your site map to Google, for indexing and visibility in search results.
- Back-up created
- Securi Plug-in
- Website Maintenance
To keep track of your site’s performance, we set up Google Analytics, Google Search Console, and Microsoft Clarity to monitor traffic, user behavior, and overall engagement. We can provide ongoing insights into your website’s performance and offer actionable recommendations to improve traffic and conversions over time.
- Google Analytics & Search Console
- Microsoft Clarity
- On-going Maintenance & Hosting
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Reasons you’ll love working with us
Proven brands rely on us for our proven track record of delivering successful project with attention to detail, passion and innovation.
Completely custom designs
Our designs are never the same, completely unique based on your business needs.
Handle tight deadlines
We work fast, if you need something put together in a pinch we can help find the most viable product (MVP) and get it launched.
Seamless project management
Our entire team runs on Basecamp project management. All our communications, assets, details are in one place.
Comprehensive Digital Marketing
We do all things digital marketing and can easily integrate advertising platforms, campaigns and marketing tools.
Proven results
Don’t just take our word for it, check out our work and our client feedback.
Happy clients across the midwest
We don’t just have web clients in Fargo, but have built websites for clients in South Dakota, Wisconsin, Illinois and Montana!
Web Design Service Pricing Tailored to your Website Needs
Custom website design services
Starting at
$5,000 /site
How we determine website pricing:
Website Functionality Needs
E-commerce websites are more intricate than standard lead generation sites, our team will discuss these details and determine the scope of your project.
Project Timelines
Project timelines can vary depending on your needs, ranging anywhere from 3 months to 12 months. The more time and collaboration we invest, the more tailored your website will be.
Digital Marketing Needs
With our comprehensive digital marketing services, we not only create visually stunning and user-friendly sites, but also optimize them to drive traffic and increase revenue.
Included In All Web Design Projects:
- Dedicated project manager and transparent communication.
- Professionally styled, custom designs that match your branding and vision.
- Positive user experience navigation and designs.
- Responsive design
- Strategized Site Map
- On-Page SEO
- Staging Site Creation
- Basic Plug-in Installations
- WordPress + Elementor Site
- Google Analytics 4 Set-Up
- Pre Launch & Post Launch Q/A & Testing
250+
Websites successfully launched
12 weeks
Average to build a website
400+
Happy website clients
Things we can do
Website services full-stack
We do more than just create a beautiful, functioning, fast website. We do custom work tailored to each project. We give Google what it wants for SEO and put your website to work for you.
Is there something you are looking for that you don’t see? Give us a call or book a meeting and we can assist you in finding a solution.
Interactive Maps
Custom Integrations
Dynamic Content & Custom Post Types
Local & Multi-Location SEO
Google Merchant Store & Product SEO
