Spotlight Website Design Case Study: Onyx Exteriors
Industry
Construction, Consumer, Home Remodeling
Services
Content, Creation, Custom Website Design, SEO
Client:
Onyx Exteriors is a home exterior services company that wanted a modern digital presence designed to capture more leads and showcase their expertise in roofing, siding, and home improvement.
The Challenge:
Onyx Exteriors needed a website that did more than just look good. Their goals included:
- A custom design that reflected their brand and professionalism
- A lead-funneling system to drive more inquiries and conversions
- Better performance in organic search rankings
- Engaging content and blog resources to build trust and authority online
The Solution:
Spotlight created a digital experience built to capture and convert leads:
- Custom Website Design – Modern, professional design tailored to homeowners and property managers
- Lead Funnel Development – Strategically designed CTAs and forms to maximize conversions
- On-Page SEO Optimization – Structured to boost organic search visibility
- Content Creation & Blog Integration – New pages and ongoing content strategy to position Onyx as an authority in their market
Results:
The new Onyx Exteriors website drove major improvements in both traffic and engagement:
42% increase in active users198% increase in organic trafficStronger customer engagement through content and blog resources
Book a meeting to start your web project today!
With 300+ websites launched and 500+ successful projects, Spotlight knows what it takes to build high-performing, and award-winning websites. Named Top Website Designer in Fargo, by Design Rush, we specialize in crafting custom websites that drive results. Book a meeting to connect with us today—let’s create a website that sets your business apart! 🚀
