SpotlightFull-service agency · Fargo, ND

Ecommerce Website Design Online stores built to sell.

Shopify and WooCommerce stores for retailers, distributors and B2B suppliers. We set up the catalog, checkout and tracking, then help you grow sales after launch.

Where are you starting?

Every store starts somewhere different.

Pick the one that sounds like you.

We help you pick the right platform, set up your products and launch a store your team can run from day one.

Shopify or WooCommerce 

We plan the move of your products, customers and order history, with old-to-new URL mapping and redirects to support existing search visibility.

How we move a store 

Large catalogs need good filters, search and product data. We build stores where buyers find the right part fast.

See catalog work 

We set up tracking so you can see where buyers drop off, then fix the pages and run the ads that bring them back.

Tracking and growth 
Timmy’s Pastime online store on a laptop.

Platforms

Shopify or WooCommerce. We build both.

Shopify includes managed hosting. WooCommerce gives you more control over hosting and customization. The right choice depends on your store and the total ongoing cost.

Compare the platform plan, hosting, paid apps or extensions, maintenance and integrations together. Shopify manages the hosting infrastructure; WooCommerce runs on WordPress and lets you choose the hosting and tools. Both platforms need ongoing store management.

Not sure? We’ll tell you in one call 

Swipe to compare Shopify and WooCommerce. You can also focus the table and use the arrow keys.

ShopifyWooCommerce
Best forRetail, direct-to-consumer, a fast launchCustom catalogs, B2B, content-heavy stores
Who hosts itShopifyYou (we can host it for you)
Ongoing costsShopify plan, apps, maintenance and integrationsHosting, extensions, maintenance and integrations
Your team updatesVery easyEasy, with more options
DesignCustom themeFully custom WordPress build

What’s included

What every store build includes.

  1. Product and catalog setupVariants, filters, categories and a search that finds the right product.
  2. Payments, shipping and taxSecure payment gateways and real shipping rates, set up and tested.
  3. A checkout that convertsFewer steps, guest checkout and a mobile-first layout.
  4. Connections to your toolsInventory, accounting, CRM and email, so orders flow without double entry.
  5. Training and handoffYour team can add products and run sales the day we launch.
Prairie Ag Products online store.

Store work

Stores we’ve built for real businesses.

From huge part catalogs to Shopify shops.

  1. 01Northern Plains Track. Rubber-track catalog built so buyers find the right part fast.

  2. 02Prairie Ag Products. Ag supplier with online ordering.

  3. 03Thunder Seed. Seed catalog site.

  4. 04Timmy’s Pastime. Ecommerce store.

  5. 05Halberstadt’s. Shopify store for a menswear retailer with six locations.

See every website we’ve built 

Moving your store

Move your store with a plan. Protect what you’ve built.

A platform move can affect traffic and sales. These steps help reduce disruption.

  1. 1AuditWe review the catalog, customer and order data, and pages that bring in traffic or sales, then confirm what can transfer to the new platform.
  2. 2Move the dataWe move the products, customers and order history agreed during planning, accounting for the source data and the new platform’s capabilities.
  3. 3Build and testThe new store is built on a private staging site. We test checkout and priority product and content pages before launch.
  4. 4Map old URLs and redirectsWe map old URLs to relevant destinations, implement supported redirects and test priority links before launch.
  5. 5Launch and watchWe watch traffic, orders and errors for 30 days after launch.

After launch

Know what sells. Then sell more.

Your store is only as strong as the data behind it.

We set up tracking so you know how customers find your store, how they move through checkout and what leads to a sale. Then our SEO and advertising teams can grow it.

  1. Google Analytics + Tag Manager ecommerce tracking
  2. Meta Pixel and Google Merchant Center
  3. Product SEO and Google ShoppingSEO & AI SEO 
  4. Ads that drive store trafficAdvertising 

Timmy’s Pastime is a Spotlight ecommerce website project. Shopify compares September with August 2026; Google Analytics covers September 11–October 8, 2026. These results show activity over those periods, not the effect of design alone.

Store sessions
+433%
Conversion rate
6.14%
Completed checkouts
+1,800%
Timmy’s Pastime Shopify analytics, September vs August 2026.
How much does an ecommerce website cost?

It depends on the size of your catalog, the platform and what the store needs to connect to. We give you a fixed quote after one planning call.

How long does it take to build an online store?

Most stores take a few months from kickoff to launch. Large catalogs and custom integrations take longer. We set the timeline with you before work starts.

Can you move my store from Wix, Squarespace or an old WooCommerce site?

Yes. We plan the move of your products, customers and orders, map old URLs to relevant new pages and test redirects. Search rankings can change during a migration.

Will I be able to add products myself?

Yes. We build every store so your team can add products, change prices and run sales without a developer, and we train you before launch.

Do you handle hosting and updates after launch?

For WooCommerce stores, yes, through our cloud hosting plans. Shopify hosts its own stores, and we can still help with updates and improvements.

Let’s talk

Let’s plan your store.

Tell us what you sell and where you want to grow. We’ll recommend the right platform and a plan to launch.

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