What is Addressable Streaming TV™?
Spotlight has the capability to run addressable streaming campaigns in Fargo or any marketing! Streaming Video ads are shown on TV-sized devices during professionally produced content in households with micro-targeting based on their past location, a list of addresses, interests, or demographics.
Addressable Streaming TV™ can also use advanced reporting such as foot traffic attribution (FTA) and matchback reporting.
Addressable Streaming TV™ Targeting
- Where They’ve Been in the Past.
- Their Demographics and Interests
- Your Custom List of Residential Addresses
Digital Marketing Services
Addressable Streaming TV™: Large-Screen Devices Only
Smart TVs
An internet-enabled TV that connects directly to services & apps
Example: Roku TV, Fire TV, Google TV, Smart TV
Streaming Pucks, Sticks, and Dongles
A portable streaming device that plugs right into your TV’s HDMI port
Example: Amazon Fire TV Stick,
Chromecast, Roku
Gaming Consoles
A gaming box or device that is primarily designed to play games that connects to a TV
Example: PlayStation and Xbox consoles
Inventory & Platforms
Your commercial will reach the largest network of Streaming TV inventory out there.
Premium Content
- Publishers that produce their own TV content
- National networks that people love & follow
Additional Content
- Publishers or partners that own the rights to distribute TV content
- Distributors have access to a variety of inventory that appeals to large audiences
Regional Networks
- Connected TV (CTV) devices, including smart TVs, Apple TV, Roku, Amazon Fire Stick, PlayStation, etc.
The Addressable Streaming TV™ Advantage
The brand awareness power of Streaming TV
Efficiency of micro-targeting
Maximize ROI with Surgical Video Ad Spending
- Don’t waste money on the households that are irrelevant
- Qualify candidates by where they’ve been or who they are
- Target your own custom list of households
Reporting
- Understand who you’re targeting before committing with pre-campaign Audience Insight Reports
- Prove who visited the advertisers location after seeing your ads with Foot Traffic Attribution reporting
The Addressable
Streaming
TV™ Advantage
The Most Powerful Brand Awareness Platform
- Proven to make a longer-lasting impression and a deeper impact on viewers than any other form of digital advertising
- Worry-free advertising in a brand-safe environment
- Get more results out of the same creative than you would in other video ad products
Low Barrier to Entry
- Start with just 20,000 imps/mo
- Anyone can maximize their ROI no matter their budget with Addressable Streaming TV’s™ micro-targeting
FREQUENTLY ASKED QUESTIONS
Addressable Advertising FAQs
Want to know more about addressable advertising and addressable media? Here’s some frequently asked questions about addressable advertising.
What’s the difference between addressable advertising and programmatic advertising?
Programmatic advertising refers to the process of automated digital ad purchasing and placement. Addressable advertising refers to the use of personal identity information (PII) gathered across devices to deliver more personalized ad content to users. These ads could, for example, take into account a person’s purchasing or lifestyle habits. One way to think about the difference between programmatic and addressable advertising is that all addressable advertising is programmatic, but not all programmatic advertising is addressable.
What is addressable media, and is it different from addressable advertising?
There’s a subtle but important difference between addressable advertising and addressable media. The terms are sometimes interchanged,
but generally speaking, addressable media refers to the digital platforms that support addressable advertising. Addressable advertising is the advertising itself.
What digital platforms support addressable advertising?
Platforms that collect first-party user data can support addressable advertising. These include social media platforms such as Instagram and Facebook, OTT services, and connected (“smart”) TVs. In addition, digital out-of-home displays can offer limited forms of addressable advertising – serving ads that might reflect the time of day, the weather conditions, holidays, or events taking place nearby.
Reporting Features
- Pre-Launch Audience Insight Reports
- Foot Traffic Attribution and Matchback Reporting
- 24/7 Pacing and Reporting
Results
The main deliverables of Addressable Streaming TV™ reporting is completion rate and analysis of top performing channels.
Addressable Streaming TV™ regularly achieves 95% completion rate and we’re always working to optimize this metric even higher.
We also dig into our audience to see what locations, demographics, and interests are bringing the most results. Clients who have multiple locations want to make sure they are maximizing impressions in areas where divisions are struggling.
Foot Traffic Attribution Report
Ready to see some real ROI? This is where it’s at! Just like you can target devices in a specific location, we can also set up “conversion zones” around other locations in order to measure how many people from these locations entered your store!
These reports are built and sent on a monthly basis.
We can include multiple conversion zones for those who have several business locations.
Matchback Report
If an advertiser can provide a list of customers who have made a purchase during the campaign, we can match them back to devices we targeted during the campaign.
This shows them exactly how many people we targeted actually converted to customers – powerful ROI!
*Please note that Matchback reports will incur an additional fee. Reach out to your Account Manager for additional information.
Principles,Our Distinctive Approach
Your success drives ours, which is why we prioritize exceptional service with a keen emphasis on maximizing your return on investment.
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Why work with us?
Campaign Management Policies
- Regularly curated block lists of undesirable websites & apps
- Frequency capping to control the number of times your ad is seen
- Day parting to exclude 12AM-5AM
- Frequent audience optimization
- Human Anti-Fraud Security – Full time integration with The Trade
- Desk means all impressions are screened before a bid goes out
Case Study
Real Estate
Client: Investment Group
Campaign length: Three months
Objective: Encourage the homeowners to sell their homes to the investment group at a discounted rate.
Solution: Use Addressable Streaming TV™ to target only households that would be excited about this kind of service using a list of addresses provided by the advertiser. This list was then complimented by targeting demographics similar to the list
as well.
Results: In just three months the advertiser achieved x55 return on their advertising investment and $140,000 in closed revenue from this campaign. The advertiser was so impressed with the results that they decided to continue to run the campaign.