- Look-Back GeoFencing
Look-back geofencing is utilizes historical location data to target users based on their past movements and locations.
Instead of focusing solely on real-time location data, lookback geofencing allows businesses to analyze where users have been over a specific period and use this information to deliver targeted ads or messages.
- Tip: Use this to target customers who have visited your competitors' location over the last 12 months.
- Addressable Targeting Using GeoFencing
Addressable targeting using Geofencing is a form of geofencing that targets specific individuals based on their home address, rather than just their current location. The power of Addressable Geofencing lies in its ability to connect with multiple devices associated with a single household. This means that marketers can engage with various family members across different platforms, from smartphones and tablets to smart TVs and computers.
Such comprehensive coverage ensures that the marketing message reaches its intended audience through multiple touchpoints, increasing the likelihood of conversion.
- Tip: Use this type of geofencing to accompany a direct-mail campaign and target the same list of homes.
Retarget users who have shown interest in a specific location or product in the past, reminding them of their interest and encouraging repeat purchases.
Tailor messages based on the user's past behavior and interests, increasing the likelihood of engagement and conversion.
Reduce wasted ad space and increase ROI. Make sure your ads are only being seen by the people you want to advertise to.
Addressable OTT & CTV Streaming
Connected TV (CTV) delivers digital videos ads through streaming services and platforms through smart TVs, gaming consoles, or connected devices such as Roku, Amazon Fire TV, and Apple TV.
OTT (Over-the-Top) content is accessed via connected devices such as smart TVs, computers, tablets, and smartphones, as well as streaming devices like Roku, Apple TV, Amazon Fire Stick, and gaming consoles.
Reaching cord-cutters with non-skippable ads has become an essential strategy. As more consumers abandon traditional cable and satellite TV services in favor of streaming platforms, advertisers must adapt their approach to ensure their messages are seen and heard. Non-skippable ads provide a powerful solution to this challenge, guaranteeing that your audience watches the entire advertisement from start to finish. This format not only increases the likelihood of message retention but also maximizes the impact of your marketing efforts in an environment where viewer attention is increasingly difficult to capture.
Did you know 9/10 homes in the United States now have at least one streaming device?
Did you know most Americans spend 3+ hours a day streaming?
Did you know that geofencing allows advertisers to create custom shapes as small as 100 meters on a map to target mobile devices within that area?
Addressable Pre-roll Video
Pin-point where you want your pre-roll video ads to be shown by using physical addresses or IP addresses. Ensure you are getting the most out of your marketing budget by narrowing in on your audience.
The power of addressable targeting lies in its ability to connect with potential customers in highly specific geographic areas. Whether you’re a local business looking to attract nearby customers or a national brand focusing on key markets, this approach enables you to tailor your pre-roll video ads to precise locations. By narrowing in on your audience through physical or IP addresses, you can minimize wasted impressions and maximize the impact of your marketing spend. This targeted approach not only improves the relevance of your ads but also increases the likelihood of conversion, as viewers are more likely to engage with content that speaks directly to their location-specific needs and interests.
