Advertising Management
Manage all your advertising in one place.
One budget. One strategy. Endless possibilities.
Spotlight can manage all advertising in one place. Consistent messaging across all marketing channels creates better advertising results. Our team helps define products and services, defining target audiences, develop a marketing plan, and set campaign goals.
Reach your target audience with a custom advertising strategy
Move budgets around based on performance or media mix
Achieve your performance goals and see results
A Smarter Way to Advertise
Marketing isn’t one-size-fits-all, and your strategy shouldn’t be either. With Advertising Management, we continually track performance and shift your dollars to where they’ll make the biggest impact. It’s a flexible, data-driven approach that keeps your marketing working at its best all year long.
One monthly bill
Keep track of all your on-going campaigns with one dashboard and one monthly budget.
Flexible budget controls
Spotlight’s Advertising Management gives you flexible budget control, making it simple to shift dollars between channels based on performance. If digital ads are outperforming print—or vice versa—we adjust in real time, so your investment is always working in the smartest way possible.
Dedicated support team
Spotlight’s dedicated support team is with you every step of the way—helping create compelling ads, monitoring and optimizing campaigns, and providing regular meetings with clear analytics and reports. And whenever you have a question, we’re just a call or message away.
On-going ad optimizations
Spotlight provides ongoing ad optimizations to keep your campaigns performing at their best. We continuously monitor results, adjust targeting, refresh creative, and reallocate budgets so your advertising stays effective and aligned with your goals.
How it works
Identify goals
We begin by defining what success means for your business. You might want to grow brand awareness, generate more leads, increase sales, or promote a specific campaign, clear objectives set the direction for everything we do.
Select a budget & tactics
We work with you to set a monthly or annual budget and choose the right mix of advertising.
Based on your goals, this could include print, digital display, paid search, social media, video, or a strategic combination designed for maximum impact.
Choose targeting options
We identify your ideal audience by defining location, demographics, interests, and behaviors—ensuring your ads reach the right people at the right time.
Manage and optimize
Once campaigns are live, our team monitors performance and makes real-time adjustments. We shift budgets, fine-tune targeting, and refresh creative to keep your strategy delivering the best possible results.
Analyze and improve
You’ll receive one clear, easy-to-read monthly report with results, insights, and recommendations. We use this data to refine and enhance future campaigns, creating consistent growth over time.
Frequently Asked Questions
What is Spotlight’s Managed Advertising?
Spotlight’s Managed Advertising is a full-service solution where our team creates, manages, and optimizes your ad campaigns across digital platforms. We handle everything from strategy and setup to tracking and reporting, so you can focus on running your business.
What types of advertising does Spotlight manage?
We manage a wide range of digital advertising campaigns, including search ads (Google/Bing), social media ads (Facebook, Instagram, LinkedIn, TikTok), display ads, video campaigns, and retargeting strategies to help you reach the right audience.
How does Spotlight ensure my advertising is effective?
Our team uses audience targeting, keyword research, A/B testing, and ongoing performance monitoring to maximize your ad spend. We also provide transparent reporting, so you’ll always know how your campaigns are performing.
Is Spotlight’s Managed Advertising right for my business?
Yes! Whether you’re a small business looking to build awareness or an established company focused on lead generation and conversions, our managed advertising services are tailored to meet your specific goals and budget.