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Digital Advertising Tactics

Select your budget

Select how much to spend in total or monthly on each of the services offered. We can allocate more or less to any campaign based on our goals and tactics.

Select your advertising tactics

Select your advertising channels and tactics from a wide selection of platforms and channels.

Digital Programmatic
Geofencing
Social Media
SEM
Streaming Audio
CTV / OTV
Streaming
Sports Steaming

Select your targeting options

Select the best way to target your audience. Don’t worry, our digital markeitng expert will help you narrow down your options and recommend the best tactics for your goals.

Basic Targeting Approach
Ultra-Targeted Approach
Customized Approach

Create

Our team brings your marketing strategy to life, crafting compelling content, visuals, and campaigns that reflect your brand and resonate with your audience.

Communications
Assets
Budgets
Reports
all in one place!

Analyze and Report

We have one transparent, straight-forward report from our easy to use dashboard. This report comes with a video walk-through with insights, future recommendations and optimizations from our strategists.

Communications
Assets
Budgets
Reports
all in one place!

We help you find the best way to advertise.

Common.

Our most popular digital advertising strategies.

Google Search/Bing

Paid search ads that appear at the top of search engine results, targeting users based on specific keywords.

Facebook

Social media ads that appear on Facebook reaching a targeted audience based on interests and demographics.

Instagram

Social media ads that appear on Instagram reaching a targeted audience based on interests and demographics.

Spotlight

Featured advertisements in our niche publications, enhancing brand visibility within targeted communities.

If you are looking to get started in digital marketing these platforms are a good place to start. These products are middle to bottom of the funnel, pushing potential customers towards a purchase. Most people that fall into these buckets are either familiar with your brand or are actively looking for your product or service.

Trending.

Strategies that are on the rise and get great results.

The Trade Desk is a global programmatic ad serving service we partner with to make their solutions available to our customers. The Trade Desk utilized the Quantcast 5,000, ads are served on the 5,000 most visited websites in the nation.

Display

Visual ads that appear on websites and apps, designed to increase brand awareness and drive clicks.

Geofencing

Location-based targeting that delivers ads to users within a specific geographic boundary, like a store or event.

Look Back Targeting

Video or audio ads placed within streaming services, reaching users while they consume on-demand content.

Streaming Audio

Ads delivered through digital radio or music streaming services like Spotify or Pandora, targeting users with audio-only messaging.

Pre-Roll Video

Short video ads that play before the main content on platforms that play videos.

YouTube

Video ads shown on YouTube, targeting users based on interests, demographics, and video content preferences.

Only pay if someone watches the full ad or takes action

These platforms are great for seasonal campaigns with targeted messaging. We recommend doing a yearly campaign and change the messaging out each quarter, that way you stay top-of-mind and have steady impressions through the year while directing your message based on your needs. These products are great for targeted awareness or target top-of-funnel. Meaning these people may not be aware of your brand but you can make sure ad spend is only going to the most qualified people.

Advanced Targeting.

Ensure you hit your audience with hyper-targeting options.

Addressable Geofencing

Advertising that targets specific households or devices, often used with connected TV or digital media for more precise targeting.

Retargeting

Showing ads to users who have previously interacted with your website or ads, aiming to bring them back to complete an action.

Streaming

A geofencing tactic that allows advertisers to target users who have visited a specific location in the past, not just those currently there.

Direct Mail + Addressable Digital

A combination of traditional direct mail campaigns with digital touchpoints, creating a more integrated marketing experience.

CRM Targeting

Using customer relationship management (CRM) data to create personalized ads targeted at existing customers.

Keyword Targeting Display

Display ads triggered by specific keywords users search for or engage with, helping to align ads with relevant content.

Start collecting 1st party customer data and put it to use in your campaigns by targeting similar customers. Use your CRM addresses to serve ads directly to active customers!

Premium.

These Channels are reserved for premium clients with a minimum spend threshold.

Tiktok

Short-form video ads that reach a highly engaged, younger audience on the fast-growing TikTok platform.

Professional ads targeting business decision-makers and industry professionals, ideal for B2B marketing.

Snapchat

Visual ads on Snapchat that engage a younger, mobile-first audience through Stories and interactive formats.

Google Local Service Ads

Pay-per-lead ads specifically designed for local businesses, appearing at the top of relevant Google search results.

Premium Channel Only Streaming

High-quality streaming ads reserved for premium platforms with more exclusive audience access.

Messaging Ads

Ads designed to open direct messaging conversations with potential customers on platforms like Facebook or LinkedIn.

Premium Sports Streaming

Ads placed within premium sports streaming services, allowing brands to reach sports fans in real-time during live events.

Google Performance Max

A cross-channel campaign option on Google that automates ads across Search, Display, YouTube, and more, based on goals.

Call Tracking Google

A system that tracks calls generated through Google ads, helping businesses measure the success of phone-based leads.

Google Display

Banner ads shown on websites across Google’s vast Display Network, targeting users based on behavior, interests, or keywords.

Premium platforms work best for longer running campaigns. This gives more opportunity to track and identify campaign results, optimize and adjust tactics as needed.

Conversion.

High-result marketing tactics.

Web Design

Creating visually appealing, user-friendly websites optimized to convert visitors into leads or customers.

Local SEO

Optimizing a website to rank higher in local search results, helping businesses attract nearby customers.

Technical SEO

Improving the technical elements of a website, such as site speed, indexing, and mobile compatibility, to enhance search engine visibility.

Multi-City SEO

A strategy to optimize a website for search visibility across multiple geographic locations, targeting customers in various cities.

Landing Pages

Standalone web pages designed with a clear call-to-action, focused on driving specific conversions like form submissions or sales.

Conversion Content

Creating high-impact content that persuades users to take action, whether it’s making a purchase, signing up, or requesting more information.

Pair one of our conversion tactics with a common digital advertising platform. Lead customers to your website and get them to convert!

Making marketing easier, proven results for clients.

Explore how we have helped businesses meet their marketing goals with our easy to

understand Starter. Boost. and Explore. packages.

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