DIGITAL OUT-OF-HOME ADVERTISING
Digital Out-of-Home Advertising (Small Billboards)
Serve your graphic or video ads across 1,400+ digital displays in Fargo or nationwide.
Your Ads Playing All Over Town. Every Day. No Guesswork. No Expensive Video Production
Digital Out-of-Home (DOOH) advertising uses dynamic screens in high-traffic public spaces to deliver relevant messages and engage diverse audiences. Ads appear on digital billboards along highways, buildings, major intersections, and screens in city centers, shopping malls, gas stations, and transit hubs.
With geotargeting and strategic venue placements, DOOH transforms traditional outdoor advertising into a data-driven medium that connects with audiences in real-world environments.
How It Works
Targeting
We identify your target geographic region and choose industries to serve your ads on.
Creative
We create and place your ads on the Small Screen Network
Your Message on Screens
Your ads will be displayed across our network
Airports
Hotels & Bars
Gyms/Spas/Salons
Universities/Colleges
Restaurants
Grocery Stores
Gas Stations
Dr. Offices
Reporting
We report back on impressions and show live ad reports.
Small Screen DOOH Pricing
Simple, transparent pricing.
We design the ad, place it on screens all over town, and handle all the tech. Choose the 12-month plan to waive platform fees.
Local Lift
Perfect for small, local brands starting their DOOH journey.
- Visibility around town
- Standard screen mix
- Basic email support
- Monthly reporting
- Strategy + Refresh sessions
- Premium placements
Creative services available as needed. Simple updates included; full creative sessions billed separately.
City Spotlight
Your brand shows up everywhere people go. Our recommended plan.
- Priority screens city-wide
- Unlimited creative swaps
- Quarterly strategy session
- Locked-in pricing
- Premium inventory access
Includes routine creative updates. Larger creative projects available as needed.
Market Takeover
Maximum visibility. Own the market with premium placements.
- Premium screens focus
- Advanced campaign optimization
- Best for launches/bursts
- Guaranteed placement slots
- Dedicated account manager
- Custom reporting
Includes ongoing creative support. Custom creative and campaign concepts scoped as needed.
Other Savings Opportunities
Not every business needs the same setup. We can often unlock additional savings based on how you plan, commit, or bundle.
Frequently Asked Questions
Services We Provide
What services do you provide with a DOOH campaign?
We meet with you, learn your business, outline goals, and build a plan for how DOOH fits into your overall strategy. You’re never left to figure it out alone.
Do you help with targeting?
Yes — we help select the best industries, locations, and screens for your business so your ads get in front of the right people.
Do you design the ads for us?
Yep. We create the graphic ads included in your package and make sure they look amazing on small screens.
Can you make changes to our creative?
We’re flexible. Each package typically includes one ad set per quarter, but if you want multiple ads running at once or frequent changes, we can do that — some small creative fees may apply.
Do you offer performance reporting?
Yes. You’ll receive monthly reporting showing impressions, plays, and campaign insights.
Can we meet to review the reports?
Absolutely. We’re available to walk through results with you and recommend improvements.
Will you help us understand the DOOH platform?
Yes — part of our service is educating you on how DOOH works and helping you get the most value from it.
How often can we update our ads?
Most plans include quarterly ad updates. If you want to rotate ads more frequently, just let us know — we can add that on.
Targeting
How do you choose where my ads run?
We help you select industries and screen types that match your business goals, based on your local market.
Can I pick individual screens or exact locations?
We can’t target single screens due to network limitations, but we can choose industries and screen categories that hit your ideal audience.
Can you target only “Gyms” or only “Restaurants”?
If your market has enough impressions, yes. If not, we can expand into nearby markets or add similar screen types to hit your goals.
Can you run my ads nationally?
Yes — we can expand your campaign anywhere in the U.S. if you want wider reach.
Are there minimum impression requirements?
Yes, each industry category requires a minimum number of impressions, depending on your market size. We’ll guide you through it.
Can you blend multiple industries?
Absolutely. Most campaigns use a blend — like gyms + grocery + restaurants — to give you well-rounded reach.
Can we target specific audiences?
We target by screen type and venue category, not by individual personal data. If you want hyper-targeting, we can add programmatic or streaming ads.
What if there aren’t enough screens for my target audience?
We’ll recommend alternative screens, broaden the radius, or expand into neighboring markets to meet your impressions.
Pricing
How is DOOH pricing determined?
Our pricing is based on rates from our national DOOH technology provider. We bake our margin into the CPM instead of charging ongoing service fees.
Why do you only offer 6- or 12-month plans?
Because we have to pre-buy inventory in 6–12 month increments. That’s how we secure better rates — then pass those savings on to you.
What’s the benefit of choosing a 12-month plan?
You save more, avoid setup fees, unlock bonuses, and get the lowest CPM. Plus, your brand builds stronger long-term recognition.
Are creative changes included?
One ad set per quarter is included. Additional creative updates, ad variations, or custom design work may include small fees.
Can I bundle DOOH with other Spotlight services?
Yes — and bundling unlocks pricing flexibility and bigger discounts.
Can I negotiate pricing?
If you’re bundling DOOH with web design, social media, or advertising management, we have room to adjust pricing.
Why is there a difference between 6-month and 12-month pricing?
12-month commitments allow us to buy inventory at better rates, waive fees, and guarantee your pricing for the year.
Do you charge platform or service fees?
For 12-month plans, we can waive platform and creative fees entirely. Short-term plans may include setup and platform fees.
Add Ons and Options
What add-ons can I bundle with DOOH?
You can bundle Streaming TV (Hulu, Netflix, Amazon Prime Video), programmatic display, geo-fencing, and retargeting across phones and computers.
Can you run my ads on streaming platforms?
Yes — your ads can run on major platforms like Hulu, Amazon Prime Video, Netflix, Sling, and more.
Do you offer digital ads outside of DOOH?
Yes — we offer banner ads, display ads, geofencing, and retargeting to hit users on phones, computers, and tablets.
Can you combine DOOH with digital marketing?
Absolutely. DOOH + digital is one of the strongest advertising combos — reach outdoors and reinforce indoors.
Do you offer landing page or website design?
Yes — we build landing pages, full websites, and custom web experiences that pair perfectly with your DOOH campaigns.
Can you manage all of my ads together?
Yes — we offer full advertising management, strategy, and planning across DOOH, digital, social, search, and streaming.
Do you offer creative upgrades?
Yes — we can create multiple ad sets, animations, seasonal variations, or advanced graphics for an additional fee.
Can I scale up my impressions?
Definitely. You can upgrade to a higher impression tier or expand into more industries or markets.
Get Started with Digital Out-of-Home Advertising Today
We make it easy to get started. Contact us today or book a meeting to learn more.
