Target the Right Audience, Every Time
Direct Mail Marketing Services
Why you should use direct mail marketing?
Direct mail marketing is a great way to advertise directly to consumers in their homes. At a time when digital marketing has become over-saturated. Direct mail is a great way to accompany those campaigns with something tangible that consumers can hold and see in their hands.
Direct Mail Uses
Social Campaigns
Pair it with a social media campaign for an awareness campaign
Rural Marketing Campaigns
Use with rural marketing campaigns where marketing channels are more limited
Addressable Geofencing
Pair it with addressable geofencing and addressable streaming to target exact households
Accurate and Direct Distribution
Who are you trying to reach and how are you going to find their homes?
There are few different ways to curate a list for your audience.
- Pull a list from your company CRM or form submissions
- Have Spotlight help you acquire a list
- Purchase data from a 3rd party data aggregator
- Use EDDM to mail to specific neighborhoods or towns
What is EDDM?
Case Study Example
Spotlight helped Marvin run an awareness campaign for their recruiting open house at their Grafton, ND location. For this event, we ran a programmatic campaign serving banner ads and OTT commercials in the Grafton, Pembina and Cavalier areas.
Programmatic Ad Campaign
To accompany and reinforce this campaign, we also created a mailer piece and used EDDM to mail that to everyone who lives in those towns.
Postcard Materials
Behavioral Streaming
Ways to use your targeted mailing list in multiple ways:
- Pair with Addressable Geofencing campaign (link to advanced targeting page)
- Use your list to create look-a-like audiences in your next campaign
- Pair with Addressable Streaming campaign hit the same audience in two ways!
