Facebook and Instagram Advertising
Leverage the power of the most widely used platform in the world. With 2.9 billion monthly Facebook users and 2 billion monthly Instagrammers, we can target your most desirable customers no matter how niche the audience is.
Facebook offers unique options to target people who are already your followers, friends of your fans, and people who like things similar to your products and services.
Our Facebook Solution includes Instagram
Instagram is all about the visuals. Posts and ads are almost entirely made of an image or video. Ads on Instagram can cover the entire screen, which leads to great exposure and engagement from audiences.
- 2 Billion active monthly users around the world
- 75% of instagrammers take action on at least one ad
- 90% of Instagrammers follow at least 1 business
35 mins
The average time a user spends on Facebook each day
79%
The percentage of Americans who regularly use Facebook
1.8 B
The number of users on Facebook who are connected with a business
Benefits:
- 2.8 Billion Monthly Users
- Target based on demographics, interests, behavioral and custom audience.
- Flexible budgeting options to give you total control of your budget.
- Detailed performance metrics and split testing capabilities.
Facebook Advertising
Social Media = Bottom of the Purchase Funnel
Facebook & The Buyer’s Journey
Branding/Awareness: Facebook is a great channel for you to “plant the seed” about your company. The ability to immediately target people who already like your brand or like companies similar to it makes it a great awareness tool.
Consideration: Target your existing customers by using the list of your customer’s emails to target ads to their facebook accounts.
Facebook Retargeting: Targets ads to users who have previously interacted with your website or app, helping to re-engage potential customers and increase conversion rates.
Conversion: Facebook also has campaigns specifically designed for lead generation.* Convert those fans
into prospects.
ADD TYPES
Image and Video
Image: Facebook
Image: Instagram
Video: Facebook
Video: Instagram
Ad Types and Options
Carousel
Show multiple images or videos in a rotating slideshow
Feature multiple products or services with different slides and landing pages.
Tell the story of your business step-by-step with one ad.
Collection
Showcase your entire business with one ad.
Use a large hero image or video to draw attention.
Viewers quickly discover what your business is about.
Display your most interesting products and services below the hero image or video.
Facebook Instant Experience
Shorten the path from ad impression to deep engagement or conversion with Instant Experiences.
Instead of a click opening your website, Instant Experiences immediately puts a customized page or store front in front of potential customers without ever leaving the app.
This deepens the impact of your ad and increases chances of conversion.
Lead Generation
Capture those ready to convert without ever making them leave Facebook or Instagram. Facebook Lead Generation Ads, available for campaigns of $5,000+/mo, use the same precise targeting options as traditional Facebook ads, but persuades people to fill in their info right that moment.
- Mobile Ad Brief
- Summary of Benefits
- Questionnaire (<5) & NAP Acquisition
- Thank You Page
Extend your Reach with Paid Facebook and Instagram
TARGETING
Targeting Options
Employment
Employers, industry, job title, employment status
Life Events
Birthday, new job, recently moved, newlyweds, new parents
Interests
Politics, sports teams, hobbies, food and drink, entertainment, life-stages
Custom Audiences
Built from how users have interacted with your assets on Facebook or your website and business
Geography
People living in, recently located in, or travelling in zip codes
Demographics
Gender, age, language, income
Facebook Device ID
Device ID targeting is a historical geo fencing solution that allows marketers to target users based on where they have visited in the past. These audiences can now be published to Facebook!
This can be a great option for certain industries where Facebook has more restrictions like Recruiting, Real Estate, and Banking because it gets around some of the obstacles Meta puts in place for those campaigns. Not allowed to target certain audiences for a hiring campaign? Target all employees who enter the office or warehouse of your biggest competitors.
Targeting Options:
- Visitor Targeting
- Demographic Targeting
- Category Targeting
- Household Extension
Reports Provided:
- Audience Insight
- Foot Traffic Attribution
*We are not able to utilize Device ID Address Match on Facebook due to the limited audience sizes and reach issues.
Get Around Targeting Restrictions!
This can be a great option for certain industries where Facebook has more restrictions like Recruiting, Real Estate, and Banking because it gets around some of the obstacles Meta puts in place for those campaigns. Not allowed to target certain audiences for a hiring campaign? Target all employees who enter the office or warehouse of your biggest competitors.
FREQUENTLY ASKED QUESTIONS
Social Advertising FAQs
How does social media advertising work?
Social advertising allows businesses to target specific audiences based on a range of factors, such as demographics, interests, behaviors, and location. Once the ad is launched, the social media platform will deliver the ad to the target audience. Advertisers can monitor the performance of their ads and make adjustments to improve performance, such as tweaking the targeting or creative. The Frequence platform manages the entire process.
How effective is social media advertising?
Very. Forty-nine percent of internet users are likely to purchase from brands they see on their social media channels. Facebook ads reached close to 63% of all Americans over the age of 13. Instagram’s ad penetration in the U.S. stands at just under 52%. Social advertising uses first-party data to target audiences who fit the desired demographics and declared interests—the right ads reach the right audiences.
What types of social media ads does Spotlight Media offer?
Spotlight Media offers single image, video, or carousel formats (combining multiple images or videos into a single ad) on Facebook, Instagram,
and Messenger.
What metrics are used to measure streaming audio advertising effectiveness?
Spotlight Media analytics dashboard provides 24/7 insight into social media ad campaign performance. Frequence tracks the following metrics:
- Ad impressions
- Clicks
- Demographic analysis
- City/region-level geography
- Placements
- Device performance (desktop, mobile and tablet)
Why Spotlight
Access to Actual Data
With Spotlight, your access to data for Geo-Fencing and Device ID is unparalleled. It’s a one-to-one device match that’s verified and made available for marketing campaigns. We don’t use assumptive data to verify user location information.
Verified Before Using
The Device ID data used by Spotlight is specific to latitude and longitude and is not accessible through a data pool until it’s been verified to be real.
Easy Access to Geo-spatial data
Spotlight provides access to third party data to match devices back to home addresses and also matches that data to publicly available information about the people who live in those addresses. We leverage available geo-spatial data to make it accessible for targeting other advertising campaigns.