Target Your Audience Where They Are With Geofencing
As a small business, how do you get local customers to know and recognize your business?
Reach them where they spend their time: on their phones!
Buildings
Use Geofencing to target Buildings, nearby traffic and even yourself for Customer Loyalty Marketing
Tradeshows & Events
Use Geofencing to target Convention Centers, Stadiums, Sporting Events & Trade Shows
Households
Use our new addressable Geofencing to target individuals households: 1,000 - 1,000,000 addresses
Competitors
Target other retailers or your competitor’s locations and serve ads to their customers
Target opportunities with Geofencing marketing
With Geofencing, you can put a virtual perimeter around a geographic area and display accurately targeted mobile ads.
Targeting an enclosed area gives you an edge on the competition and can help you reach an audience that is further along in the marketing funnel.
Target smarter with geofencing, find the best prospective customers and get ahead of your competitors.
Visitor targeting
Reach consumers who have visited target locations in the past, regardless of where they are now.
Home address identification & reverse append
Link device IDs to home address and vice versa.
Household extension & look-alike targeting
Expand audience segments to those that include other devices in the household and/or audience members with the same behavioral attributes.
GeoFencing = Bottom of the Purchase Funnel
Our Geofencing Marketing Process
Identify the right geographic locations
We’ll learn about your ideal customers and help identify the physical locations where they spend time.
Design your ads
We’ll design effective, eye-catching ads that entice your customers to click and ensure they look great on different apps and mobile devices.
Set up your Geofencing campaign
Spotlight manages all the details of your Geofencing campaign, including the virtual fences, ad timing, and frequency. We’ll get your message in front of the right people at the right time.
Track campaign results
We provide a detailed monthly report, including the number of times your ad was seen and clicked. We can even tell you who saw your ad and visited your store!
Ultra Smart Targeting with Micro-proximity Targeting
Radius Targeting
Reach consumers based on precise real-time location data matched with an appropriate radius to draw scale and create a Geofence.
Target customers in real-time by serving digital ads to anyone who walks into a predefined radius around specific locations.
Radiuses can range from 1 meter to 18 miles/30 km.
Category Targeting
- All colleges and universities, in Fargo-Moorhead
- All Buick dealerships in 80204 & 80209
- All bars and restaurants in West Fargo, ND
FAQs
Geofencing FAQs
How exactly does geofencing work?
Can any location be geofenced?
How accurate is geofencing?
What type of geofencing campaign metrics can Spotlight track?
The most commonly tracked metrics are impressions, clicks and click-through rates. Spotlight can also track offline visits, or the number of users who entered a custom location after visiting the geofenced area. In addition, performance metrics can be provided for different types of devices—phones, tablets, and computers.
industries we serve
Popular Industries for Microproximity
Automotive
Target competitive dealerships, used car lots, and more.
Education
Target high schools, colleges, universities and campus.
Travel & Tourism
Target event goers, seasonal traffic, camping, recreation and more.
Food & Drink
Target bars, restaurants during peek visiting hours.
Why Spotlight
Access to Actual Data
Our access to data for Geo Fencing and device ID is unparalleled. It’s a one-to-one device match that’s verified and made available for marketing campaigns. We don’t use assumptive data to verify user location information.
Verified Before Using
The device ID data used by Spotlight is specific to latitude and longitude and is not accessible through a data pool until it’s been fully verified.
Easy Access to
Geo-spatial data
We provide access to third party data, which enables us to match devices back to home addresses and match that data to publicly available information about the people who live at those addresses. We leverage available geo-spatial data and make it accessible to target in a programmatic advertising campaign.
Case Study
Recruitment
Client: Recruitment for nursing manager
Campaign length: One month
Objective: The client was looking to drive potential candidates to a job fair to fill nursing manager positions and drive eligible interviews.
Solution: We strategically combined Microproximity targeting medical facilities where certified nurses worked, alongside behaviorally targeted display ads reaching their desired geo.
Results: The campaign drove 351 clicks from the 131,000 impressions at an organic click-through rate (CTR) of 0.27%. The client reiterated the campaign’s success by saying there was a total of 64 interviews conducted in which 57 of them were registered nurses.