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Drive sales with Search Engine Marketing (SEM)

Before shoppers buy, they make a decision. When customers need to compare, ask questions, and research they go to Google. SEM (Search Engine Marketing) or Paid Search is one of the fastest converting forms of digital marketing.
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Why SEM?

Pay-Per-Click (PPC)

Pay only when your ads are clicked.

Massive Reach

Billions of searches happen a day.

Ad Extensions

Add info like images, phone numbers, and site links for higher click-through rates.

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Get Started today - only pay for your clicks!
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A must-have component of digital marketing

Online search is often the last action a customer takes before making a purchase; therefore, Search Engine Marketing (SEM) – when a business or organization markets itself using paid advertising on search engine results pages (SERPs) – is a critical component of the most effective digital marketing campaigns.

Bid on keywords

We create a list of strategized keywords to bid on. These are keywords users of services, such as Google and Bing, might enter when looking for certain products and/or services.

Ready to Purchase Customers

Search engine marketing is often leveraged at the point at which consumers are researching and comparing products and services, and looking for a retailer.

Audience Targeting

Target audiences based on content consumption, behaviors, location, search data, IP, demographic targeting, and more as part of your omnichannel approach to maximize your campaign performance and ROI.

Flexible Campaigns & Budgets

SEM campaigns can adapt and change based on season, inventory, goals, and much more, allowing for very finely targeted marketing activity.

Our SEM services

Our team of digital marketing experts can guide you through every aspect of Search Engine Marketing, enabling our customers to fully leverage SEM in their own proposals.

Integral to purchasing decisions

SEM is a vital element of a huge proportion of purchasing decisions.

Develop stronger client relationships

When you integrate SEM with other digital marketing services such as programmatic advertising, you’ll build stronger, longer-term relationships and campaigns and growth in your digital marketing service offerings. Studies show that every additional dollar run with Programmatic Display in conjunction with SEM results in 1.5x ROI.

Strong retention rates

Google’s average retention rate is 94%, while the average retention rate of end advertisers buying paid search through an Spotlight channel sales partner is 96%.

Social Media = Bottom of the Purchase Funnel

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Why Spotlight?

Paid Search Experts

Spotlight is recognized for maximizing campaign success for their clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.

Access to major resources

Our partnership gives us access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts, who will provide feedback to ensure best practices and the very latest Google Ads features are leveraged.

Local seminars and training

We also help coordinate Google seminars in local markets for local advertisers and help position Search Engine Marketing as a spearhead of growth for your company and clients.

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FAQs

Search Engine Marketing FAQs

What’s the difference between SEO and SEM?
SEO and SEM are often used interchangeably, but there is a difference between the two. SEO, or search engine optimization, refers to the practices necessary to get webpages to rank organically. SEM’s focus is on paid search advertising.
Social media marketing refers to marketing and advertising on social media platforms—Twitter, Facebook, LinkedIn, etc. SEM refers to marketing and advertising on search engines, chiefly Google.

We touched on this above, but here are some concrete benefits of search engine marketing:

  • Qualified leads. SEM is a great way to capture the leads who are actively searching and ready to take action—in other words, leads who are at the bottom of the purchase funnel.
  • Precision targeting. By incorporating keywords that potential customers are searching for, paid Google ads directly address those customers’ questions and interests. Google ads can also be geographically targeted as well. The combination of keywords and geography is especially impactful for local businesses.
  • SEM can produce results quickly. Once Google ads are launched, that business can appear immediately in the search results. Organic rankings can take weeks—and of course, those coveted first-page results may never happen at all.

Spotlight’s analytics dashboard provides 24/7 insight into paid search ad campaign performance. The Spotlight platform tracks the following:

  • Ad impressions
  • Clicks/click-thru-rate (CTR)
  • Keyword performance
  • Devices the ads are viewed on
  • City/region-level geography
  • Phone calls resulting from the ad
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