Custom Advertising solutions
Lead Generation
Get your brand in front of the right people, in the right places, at the right time.
Get customers to take action with lead generation
Help potential customers notice your brand, consider your offering, and take action.
Reach people searching for your business
Achieve your performance goals and see results
Target the right audience with tailored ads
Campaigns that meet goals and get customers
Generate leads and turn them into loyal customers with strategic lead generation campaigns built for action and results.
Start with search
Help drive sales, leads, and site traffic by getting your business in front of people who are actively searching for the products or services you offer.
Meta ads made for leads
Use both Facebook and Instagram to generate leads with Meta campaigns. Create multi-image carousels or single image, have your messages appear in-feeds, stories, or messenger.
Get B2B leads
Use LinkedIn to target businesses or business professionals and generate leads.
Analyze and improve your lead generation
Spotlight uses innovative advertising tools to track and monitor every lead, making it easy to see which channels deliver the highest-quality prospects.
By attributing lead quality back to specific campaigns, we help businesses understand what’s working, refine their strategy, and maximize ROI.
Frequently Asked Questions
What is lead generation advertising
Lead generation advertising is a type of digital marketing focused on attracting potential customers and capturing their contact information—such as email addresses or phone numbers—so businesses can follow up with targeted sales efforts. Common formats include social media ads, paid search campaigns, and landing pages with forms.
How does lead generation advertising benefit my business?
This strategy helps businesses connect directly with people who are actively interested in their products or services. Instead of casting a wide net, lead generation advertising narrows the audience to qualified prospects, which increases conversion rates, improves ROI, and shortens the sales cycle.
What platforms work best for lead generation advertising?
The best platform depends on your audience and goals. LinkedIn and Facebook are highly effective for B2B and B2C campaigns because of their advanced targeting options. Google Ads is great for capturing high-intent searches, while Instagram and TikTok work well for visually engaging offers.
Need Full Advertising Management?
We’ll create a fully customized marketing and advertising plan using all the tools at our disposal—print, digital, social, search, and more. Always in-budget, always flexible.
