Hit hard-to-reach TV viewers with Streaming TV

‘Cord-cutting’ TV viewers can’t be reached via traditional TV commercials – but you can reach them, and other consumers who stream content via their personal devices, using Streaming TV.

Learn more about our Marketing Services

Learn more about our Magazines

Targeting opportunities with Streaming TV

Streaming TV is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory. Connected TV is made up of streaming or on-demand content served by a variety of content providers via dongle, puck, or SmartTV, for example, to a big screen.

Serve commercials across all devices

Full Episode Player (FEP) consists of streaming or on-demand content served by a variety of content providers to a desktop, mobile, or tablet device. That means your commercials can be served across all devices, including the big screen.

Big screen impact

Streaming TV gives you access to content owners, producers, distributors, and streaming devices, and enables advertisers to make a big-screen impact on premium content.

Our Streaming TV marketing services

When you add Streaming TV to your digital marketing product portfolio, you open up a whole world of media and opportunities for your clients.

Access more media

Sales teams can offer advanced Connected TV and FEP solutions to your local advertisers.

Access bigger budgets

Our Streaming TV marketing services give sellers access to digital marketing budgets that would not otherwise be available.

Our Work

Why Spotlight?

FAQs

OTT FAQs

How is OTT positioned in the sales funnel?

OTT is a great option for advertisers looking for top-tier placement for branding & awareness campaigns – for a great price. With OTT ads being served primarily in long-form episodic inventory and on television screens, this means viewers are watching their favorite show or movie and are engaged with the content in a non-distracted environment. OTT is great for advertisers who are looking to increase their reach to a broad audience in a custom geography.

What is the difference between OTT and CTV?

Over the Top is the umbrella term for streaming content over any device. Connected TV is streaming content over television screens, only.

What is the difference between Pre-Roll and OTT/CTV?

Pre-Roll ads are served in short form video content on websites and apps, while OTT/CTV ads are primarily served in long form video content
Pre-Roll includes audience targeting with demographics & interests, while OTT/CTV ads can be served to a custom geography
Pre-Roll can only be served on desktop, mobile & tablet devices while OTT/CTV can be served on television screens to a streaming audience

Find your Audience

Use Audience curation to reach your commercial to your target demographic using Age, Income, Buying habits, credit score, and much more.