Sports Streaming TV

Reach Fans in the Moments That Matter

Sports streaming advertising puts your brand inside live and on-demand sports content — on any screen, any time. Your ads appear during games and highlights across premium networks such as ESPN, NFL Network, NHL Network, Golf Channel, and NBA TV.

 Whether it’s the big game or a local rivalry, your message reaches a highly engaged audience of loyal fans — homeowners, decision-makers, and active consumers ready to take action.

SPORTS ADVERTISING SERVICES

SPORTS ADVERTISING SERVICES

Streaming Sports

15% of ad spots go to live sporting events, also show up during talk shows, sports debate shows, fantasy sports content, pre/post-game content, and more!Your :15 and :30 non-skippable ads run across live and on-demand sports content.

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Live Sports

Run your ads during live-streamed football, basketball, and baseball games. Connect with highly engaged male homeowners and decision-makers — ideal for contractors, landscapers, and home service brands looking to reach local sports fans in real time.

Streaming Package

A customizable streaming solution tailored to your goals. Mix and match ad formats and content categories — including sports, entertainment, news, and more — to create a campaign that reaches exactly who you want, wherever they watch.

GET Featured on

Impressions

Spots go to live sporting events, also show up during talk shows, sports debate shows, fantasy sports content, pre/post-game content, and more!

Major Events

Your content featured during all major sports, World Cup, Olympics, Golf & Tennis majors, and more.

Targeting

Serve your video content only to sports fans. Audiences are typically more engaged with commercials during sports events because they don't want to miss out on the action.

Get real analytics you don't get with traditional TV.

What We Track

FREQUENTLY ASKED QUESTIONS

Sports Advertising FAQs

Have questions about advertising in live and streaming sports? This FAQ section is here to guide you — and our team is always available to help with any additional questions or concerns.

How does Live Sports OTT advertising work?

With Live Sports OTT, your :15 or :30-second ad plays during live-streamed games across premium platforms such as Hulu + Live TV, Fubo, YouTube TV, and Sling. These ads can’t be skipped, ensuring your message is seen by sports fans in real time while they watch their favorite teams.

What types of businesses benefit most from sports streaming ads?

Sports streaming ads work especially well for businesses that want to reach engaged, loyal, and highly attentive audiences. Local businesses like restaurants, bars, auto dealers, home services, healthcare providers, and retail shops see strong results because fans often watch from home and are primed to take local action. Brands looking to build awareness—such as education programs, financial services, and lifestyle brands—also benefit from the high reach and repeated exposure that live sports provide.

Can I target a specific sports audience?

Yes! Sports streaming allows for precise targeting. You can reach fans of specific leagues, teams, or sports, as well as target by geography, demographics, interests, and even viewing behavior. This ensures your message is shown to the fans most likely to care about your business.

Are these ads shown only during live games?

No—your ads can appear during live games and during related streaming content such as replays, highlights, pregame shows, and sports news. This means your brand stays visible throughout the fan experience, not just during the game itself.

SUCCESS STORIES

Client Highlights

Real Results: Local Businesses Scoring Big

BLUEPRINT

Spotlight partnered with BluePrint to ensure their brand appeared on the sports-streaming channels where their audience was already watching. By placing BluePrint within premium sports content, we helped them reach engaged viewers in a high-trust environment. Our team handled the targeting, placement, and delivery, making sure BluePrint showed up consistently and effectively across the sports streaming landscape.

FIRST COMMUNITY CREDIT UNION

Spotlight helped First Community Credit Union strengthen its presence within local sports programming, connecting the brand with fans and families across the region. Through strategic placement and polished creative, we showcased FCCU’s community involvement while ensuring their message appeared in the right moments — reinforcing their commitment to supporting local sports and the people who love them.

Let’s get to work!

Get back to doing what you love while we bring your brand to life. From logo design to complete brand identity, our experts are here to help you stand out and grow. Book a meeting today to get started!