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Streaming Audio Advertising Services

Streaming audio ads play in between songs and podcasts.

Streaming audio advertising has become an increasingly popular and effective way for brands to reach their target audience. With the rise of streaming services like Spotify, Pandora, Apple Music, and podcasts, the audience for streaming audio continues to grow.
  • Serve audio ads only to the most desirable geographies and time slots to hone in on valuable prospects 
  • Clickable companion display banners will show on the device screen while your audio ad is playing
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Laptop, Tablet, And Phone Showing Spotify With An Audio Ad, Plus Spotify And Iheart-Style Logos.

Why Streaming Audio?

Streaming Audio Consumption is Growing
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The average daily time spent listening to audio content is up 37% in 2022 (compared to 2018)

(source: Insider Intelligence)
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The average adult listens to over 16 hours of streaming audio a week.

(source: The Infinite Dial)
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Streaming audio ad spend is projected to reach $5 billion in 2024.

(source: The Infinite Dial)

Streaming Audio Overview

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Devices

  • Desktop
  • Mobile
  • Tablet
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Targeting

  • Geography
  • Addressable
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Optimization

  • Completion Rate
  • Mid point reporting
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Creative

  • :15 and :30 seconds audio
  • .MP3 (optimal)
  • .M4A, .WAV, .OGG (generally acceptable)
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Streaming Audio = Top of the Purchase Funnel

A Diagram Of A Sales Funnel

Top of Funnel Awareness

Streaming Audio is an affordable way to expose a large audience to your brand with the proven lasting effectiveness of the human voice.

Companion banners encourage listeners to click to learn even more.

Our Recommendation: Pairing this with a lower funnel product will help take advantage of the great brand recall. 

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WHAT WE DO

Streaming Audio Partnerships & Placements

Spotify
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Shoutcast
Radionomy
Iheart Radio
Entravision
8Tracks
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Entercom
Podcastone
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Our Work Doesn't Go Un Noticed!

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Streaming Audio Product Reporting

What data is available?

Impressions

Total ads served to users. Impressions delivered are reported as outlined in the initial proposal/contract.

Website Attribution

A pixel is required to track. How many people heard your ad and then visited your website later (within 30 days).

Placements

A complete list of Websites & Apps is provided with the performance for each placement

Completions / Completion Rate

Completions tell us how many users heard 100% of the ad. The completion rate is percent of audio ads that are played through their entire duration to completion.

Geography

The interactive map will show impressions distributed to each zip code. A complete breakdown of geographic performance by city can also be found in the chart below.

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Young College Student Listening

Campaign Information Requirements

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  • Minimum required budget: $1,600/mo
  • Info needed
  • Advertiser Name and Landing Page
  • Location(s) – DMA level targeting HIGHLY recommended
  • Flight dates
  • Ad – 30-second required; 15-second and 60-second optional additions
  • Budget or budget range
  • Targetable devices – PC, Mobile, Tablet and CTV

Get Smart with your Targeting

Millions of users globally, providing access to a diverse and engaged audience.

Target customers in real-time by serving digital ads to anyone who walks into a predefined radius around locations identified based on business name or category:
  • Far lower minimums than going direct
  • Optimization between multiple audio inventory sources
  • Dedicated campaign manager
  • Reporting dashboard integration
  • Companion banners where available 
  • Premium-quality inventory purchased through The Trade Desk with Pier 39 brand safety measures
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Case Study

Healthcare Educator

Client: Healthcare educator

Campaign length: Two months

Objective: To increase branding and awareness of the pre-licensure healthcare programs offered to colleges and universities and help healthcare providers fill demand for licensed professionals.

Solution: We recommended utilizing Spotify to run targeted audio ads and included companion banner that clicks through to a landing page. We also suggested retargeting users who have reached the midpoint and end of the audio ad.

Results: The Spotify campaign had a 96% completion rate and a .08% click-through rate (CTR) for the companion banner.

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