What is TikTok Advertising?
TikTok is a mobile-focused social media platform for highly engaging, highly shareable, full-screen, vertical video content.
TikTok’s 150 million monthly U.S. users enjoy viewing genuinely authentic videos compared to other platforms prioritizing more polished content.
Because TikTok advertising puts your own videos or display ads between viewings of user content, they work best when your ads feel sincere and fun.
You don’t need a TikTok account to advertise on TikTok!
What Makes TikTok Ads Unique?
Budget-Friendly Video Creative
No need for expensive video production costs. TikTok’s emphasis on authentic content means ads can be as easy as a video shot with your phone of an enthusiastic employee talking about your business.
Reach Your Audience on the Go
With this mobile-first video format that takes over the entire screen, your message can always reach your audience, even when they’re out commuting or traveling.
An Exciting Platform for Exciting Messaging
TikTok is powerful for flashy or intriguing businesses or brands that can create emotionally appealing video ads.
What Do TikTok Ads Look Like?
52%
52% of users that have come across SMB content on TikTok have gone on to make a purchase.
4 in 5
TikTok users say they have discovered an SMB on TikTok before seeing them elsewhere.
59%
Of users follow at least one SMB account on TikTok.
Targeting Options with TikTok Advertising
- Geography
- Interests
- Demographics
- In-market audiences (e.g. someone shopping for an SUV)
- Increase your chances of success by delivering your ads directly to those most passionate about what you offer.
- Maximize your the results of your ad budget by targeting only the most engaged audiences.
- Don't waste ad spend on uninterested viewers.
What Problems Do TikTok Ads Solve?
TikTok’s emphasis on quick, easy sharing means that when your ad speaks to your audience, they can quickly spread your brand to others.
Targeting users that are already “in-market” for your product gets your message in front of potential customers exactly when they’re trying to decide which company to buy from.
Branding/Awareness
Something sparks interest, meets a need, or creates one.
Interest/Research
Once interested, the consumer begins looking for more information.
Consideration
After discovering the options, the consumer starts to consider & compare.
Intent
Consumers might call, request more info, or visit your website.
Conversion
In-person or e-commerce transaction.
Retention
Fostering loyalty and satisfaction.
53%
Would recommend TikTok as a source of shopping inspiration.
58 mins
The average time a user spends on TikTok each day.
47%
Use TikTok without distractions or multiple screens, increasing your visibility.
TikTok Creative Best Practices
TikTok Creative Should Be Made for TikTok
- Vertical videos at 9:16 ratio, 720p resolution or more
- Recommended ad length: 6 - 15 seconds, but can be longer
- Music needs to be owned by the advertiser, royalty-free, or picked from TikTok’s music library.
- Display carousel ads are possible, but video is strongly preferred
Authenticity Over Polish
- Feature passionate creators, employees, or customers.
- Users like it when brands use trends, memes, or challenges on TikTok to make ad content.
- If you're unsure where to begin, explore the Creative Center for ideas and ad inspiration.
TikTok is Fast-Paced. Reel Them In Quickly!
- Brand name or logo and either a hook or call to action within the first six seconds
- Prioritize your hook in the first 6 seconds to boost engagement and increase watch time. You can do so by creating suspense, surprise, or other emotions.
- Introduce your content proposition in the first 3 seconds for better recall and awareness.
- Use captions or text overlays to provide context to your ad. We recommend displaying 5-10 words per second when using text.
- Guide your audience on what to think, feel, or do with a strong CTA.
Not Sure How to Make a TikTok Ad? We Can Make it For You!
- Save time!
- Just provide your brand’s assets
- Logo(s)
- Pictures
- Videos
- Leave the video making to the experts!
- Comes with two free revisions
TikTok Performance Reporting
- Impressions
- Clicks
- Click-through rate (CTR)
- Completed Views
- Completion Rate
- Performance by Campaign
- Performance by Ad Groups (Campaign View)
- Performance by Ad Group (Ad Group View)
- Impressions
- Clicks
- Click-through rate (CTR)
- Completed Views
- Completion Rate
- Performance by Campaign
- Performance by Ad Groups (Campaign View)
- Performance by Ad Group (Ad Group View)
Case Study: Entertainment
Client: Amusement Park
Campaign length: Three Weeks
Objective: Build brand awareness with key audience
Total impressions: 93,000
Solution: Tiktok is a place where excitement sells and an amusement park has plenty of exciting things to show off. We focused this campaign on an audience that was thrill-seeking and adventure-loving. The creative focused on fun, but also pushing viewers to buy their tickets immediately.
Results:
- 0.74% CTR
- 399 visits to the tickets webpage
