Reach your ideal target market anywhere, any time, on any device

Digital media continues to fracture, making it increasingly difficult for businesses and advertisers to create campaigns and hit targets. Our display (programmatic) advertising solutions unify this marketplace into a single platform, with a single user interface. This is modern digital marketing made easy.

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Target opportunities with programmatic advertising

Spotlight programmatic advertising enables business owners, marketing & HR directors to reach ideal customers wherever they are and on any device. By leveraging our platform you can access audiences of almost any variable you can imagine including the following.

Why Spotlight?

98%+ human traffic guarantee

Our audience data is guaranteed by the largest data aggregators in the world.

High-quality execution

Spotlight campaign managers are fully aligned with your team because our incentivization  model ensures that your success is  their success.

The Trade Desk

We use The Trade Desk – consistently rated the top Demand Side Platform – guaranteeing high-quality traffic and execution. Our team builds additional tools and applications to optimize The Trade Desk and to scale hyper-local marketing campaigns.

Display Advertising = Middle of the Purchase Funnel

Our programmatic advertising services

When you want to scale genuinely strategic, sophisticated campaigns – across devices and across platforms – our programmatic tools deliver outstanding results.

Manage the landscape of digital advertising

Our partners use programmatic tools to help your marketing team save time and money by managing the landscape of digital advertising through a single relationship with Spotlight.

Constant Reminder

Our programmatic solutions help you stay in front of customers every step of the journey(funnel), from first hearing about you to the point they purchase.

Differentiate your solutions

Differentiate your solutions in a highly commoditized market by leveraging the most advanced programmatic options.

TARGETING

We Get Targeting

Behavioral Targeting

Target consumers based on their behavior and tacked interest online

Content Targeting

Only interact with users interested/viewing content relevant to the target consumer

Demographic Targeting

Target a specific age, income level, and/or gender when trying to reach consumers

Geographic Targeting

Target users based on their location – available at zip code, city, state, county, and radius

Site Retargeting

Target users who have previously visited your website

Search Retargeting

Target users based on their keyword searches

Frequency Targeting

Control frequency – limit or increase the number of times your ad is viewed

Day Parting

Control when users can see your message

What is Behavioral Targeting?

Targeting customers based on their behavior and tracked interest online – precise & highly effective.

Behavioral Targeting Ideas

Programmatic Display can generate awareness for any business category and provides robust targeting for both B2C and B2B categories. Here are a few examples of granular targeting options for some popular industries:

Real Estate

Restaurant

Tourism

Automotive

Demographic Targeting

Household Income

Age Range

Ethnicity

Employment

Marital Status

Education

Content Targeting

We recognize and track the preferred content/reading trends of different target markets to help reach the right people for every company.

In the example above, “Training” content is ideal placement for a company selling running shoes or any type of endurance training product. If the customer is interested in “Training” they may not be thinking of running but it’s likely that after seeing this they will dig deeper and learn more.

Content Targeting

Search Retargeting

Site Retargeting

Site retargeting engages with consumers who have decided they want the product/service you offer. They are simply deciding from whom to make the purchase.

User engages with a campaign
User engages with a client’s site
User visits other sites viewing client’s retargeted ad
User clicks ad and returns to site ready to buy

NOTE: A pixel must be placed on site in order to utilize retargeting.

Conversion Tracking Overview

The Trade Desk allows us to target up to 5 conversions per campaign.

What are conversions?

A conversion is when a visitor to your website completes a desired goal. In this way, they convert from visitors to leads or, if they purchase something, to customers. A conversion occurs when someone changes from a passive visitor to an active, interested visitor or even customer.

Post Click & Post Impression Conversions

TRACKING

Conversion Tracking

The Trade Desk allows us to target up to 5 conversions per campaign.

Conversion tracking should include pages that make the most sense in the journey that a user would take through the site, such as:

Order Now

Join Waitlist

Menu

Locations

Careers

Reporting

Easily share reports with your advertiser via a shareable link!

Reporting

Our Work Doesn't Go Un Noticed!

Book A TIme

Why work with us?

Our operations team is paid, like a salesperson, to achieve your goals.

Campaign Management Policies

Brand Safety Settings

FAQs

Display Advertising FAQs

What are the benefits of display advertising?

Display advertising offers a number of benefits to advertisers, including the ability to target specific audiences with precision, the potential for high levels of visibility and engagement, and the ability to track and measure the effectiveness of campaigns in real-time.

What are the different types of display ads?

There are several types of display ads, including banner ads, pop-up ads, video ads, and native ads. Banner ads are typically rectangular in shape and are displayed at the top or bottom of a webpage. Pop-up ads are designed to appear in a separate window or tab when a user clicks on a link or button. Video ads are usually displayed within a video player on a website or app, while native ads are designed to blend in with the content on a webpage.

How does Spotlight measure the effectiveness of my display advertising campaigns?

There are several metrics that we use to measure the effectiveness of our partners’ display advertising campaigns, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

How does Spotlight optimize campaigns?

We optimize beyond the click, extending the understanding of campaign value and performance to include engagements, view throughs, and, ultimately, digital lift.

Case Study

Herzog Roofing

Goal: Recruit General Laborers in Fargo Market with their new expansion to Fargo.

Strategies 

Strategy 1: Competitors

Only employees of competitors to be served the ads

Strategy 2: Keyword

Targets users based on search engine activity and serve ads based on keywords we choose

Strategy 3: Custom Audience Curation

Build the demographic of whom you are trying to target(age, current income, education, and marital status)

Strategy 4: Event Targeting

Target job fairs or other events where a large group of your audience would be

Notables:

All Finish Concrete – All Finish in West Fargo was a target zone for advertising. Over 16 applicants came from All Finish in the 30-day time frame below.

Results (First 30 Days)

Impressions = 100,000 Impressions per month
Click-Through-Rate = .15% (nearly double the national average)
Clicks = 148 Clicks
Web Traffic = Up 175% from the month before
Applicants = 37 Applicants

Subway Fargo

Goal: Recruiting employees for Subway locations in Fargo, West Fargo, Jamestown and Grand Forks

Targeting Used: 

Geofencing competitor fast food locations
Geofencing apartments near Subway locations
Retargeting people who search keywords related to jobs/careers
Geofencing High Schools and College Campuses
Targeted adults without college degrees
Used audience curation for Age 18-35 with Household income < $55K

Results over 3 months: 

Clicks: 1,500+ (People sent to the hiring page) Total number of applicants unknown because of corporate system
Click-through Rate: .25% (National Average .09%)
Walk-in Conversions: 4,000+ (We tracked people who saw the subway ads and then went into a Subway location

Creative Designed by Spotlight:

The Future of Display Ads

$164B

U.S display ad spend is projected to reach $164 billion

15.5%

Display ad is projected  to increase by 15.5% over lastyear

59.7%

U.S native ad spending will account for 59.7%

1700

The typical person is served 1700 banner ads per month 