High impact
campaigns
No video advertising campaign is complete without YouTube – the world’s second largest search engine. With Spotlight Media’s YouTube advertising services, we can help you incorporate YouTube into virtually any campaign.
Optimize your investment in video
Tell your story in real-time
Our programmatic video solutions enable brands to tell their story using innovative audience targeting options, in real time, at any time, anywhere in the world.
As scalable as banner advertising
We offer features such as skippable versus non-skippable, completion rates, viewability, and more. Video advertising has never been so easy or so effective for local marketers.
Leverage a full range of targeting options
Target audiences based on content consumption, behaviors, location, search data, IP, demographic targeting, and more as part of your omnichannel approach to maximize your campaign performance and ROI.
Why Spotlight?
Access to ad exchanges
Spotlight is plugged into 20 ad exchanges including Doubleclick, AdExchange, Index Exchange, and Telaria.
Access to major resources
Our partnership gives us access to Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts, who will provide feedback to ensure best practices and the very latest Google Ads features are leveraged.
Focused targeting for omnichannel
Our ability to optimize your omnichannel strategy and reach a narrow target market in a hyper-local geo ensures our programmatic YouTube video solution has significant impact.
Scale, execute, deliver
We are uniquely placed to scale and execute your programmatic video strategy and deliver outstanding results for your local clients.
Youtube Advertising = Top of the Purchase Funnel
Our progmmatic Youtube video services
Identify key characteristics
You can reach your audiences based on content, behaviour, search data, location information, IP and more.
Innovative targeting options
Progmmatic video on youtube is now as scalable as banner advertising, enabling you to select from innovative targeting options.
Enhance campaign execution
Our partners can target TV budgets and other video format advertising to capture a larger share of wallet for a great return on ad spend for your local clients
YouTube Users are Engaged Users
70%
Viewers say they’re twice as likely to buy something they saw on YouTube
4x
Viewers are four times more likely to use YouTube to find information about a brand, product, or service (vs. other platforms)
3x
YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions
2x
Viewers say they’re twice as likely to buy something they saw on YouTube
81%
Percentage of Americans who used YouTube in 2021
Our Work Doesn't Go Un Noticed!
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FAQs
YouTube Advertising FAQs
How effective is YouTube advertising?
What devices are YouTube ads served on?
How do YouTube ads work?
How does Spotlight target YouTube ads?
- Geography: Ads are served to a custom geography with zip code level targeting.
- Interests: Ads are served to users who are predefined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
- Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
What YouTube performance metrics does Spotlight track?
Spotlight’s analytics dashboard provides 24/7 insight into YouTube campaign performance. The Spotlight platform tracks the following:
- Ad impressions
- Clicks/Click-Thru-Rate (CTR)
- YouTube Views (a View occurs when someone watches a complete ad that’s 11-30 seconds long, or when someone interacts with the ad)
- Completion rate (when someone watches 100% of the ad)
- Devices the ads are viewed on
- City/region-level geography
Targeting Options
Behavioral Targeting
Target consumers based on their behavior & tracked interest online
Demographic Targeting*
Target a specific age, income, and/or gender when trying to reach your consumers
*Demographic targeting is not available for certain industries
Geographic Targeting
Target a user based on their location, available at city, county, state, country, and/or radius
What is Behavioral Targeting?
Product Reviews
Watching product reviews is the dignified form of window shopping today – only, you don’t have to leave your room.
During a product review, a content creator features a newly released product. Towards the end of the video, they’d put it to the test and share their insights with their viewers.
How-To Videos
A “How-to?” video is an instructional type of content that breaks down a certain task into easy-to-follow steps.
You know how easy it is to follow a recipe with pictures, right? Well, videos make it even easier through guided demonstrations.
Q&A Videos
Targeting Examples
Rental Cars
- Travel-Car Rental-luxury convertible & specialty car rental
- Travel Buffs-luxury travelers
- Travel-Car rental-economy compact & Mid-size car rental
- Travel-hotels & Accommodations
- Travel-hotels & Accommodations - 3 star hotels
- Travel-hotels & Accommodations - 5 star hotels
- Travel Buffs - Snowbound travelers
- Demographics - Age - 35+
- Demographics - Gender - Female
- Demographics - Household income - 31-40%
Bike Shop
- Sports Fans-Cycling Enthusiasts
- Autos & Vehicles-Vehicles (other) - Bicycles & Accessories
- Sports & Fitness
- Outdoor Enthusiasts
- Sports & Fitness - Outdoor Recreational Equipment
- Sports Fans - Skiing Enthusiasts
- Sports Fans - Running Enthusiasts
- Demographics - Gender - Male
- Demographics - Gender - Female
- Demographics - Household Income - Top 10%
YouTube Brings Campaigns to Life
Brand Awareness
81% of Americans used YouTube in 2021 and 500 hours of video are uploaded every minute!
All of the reach statistics are staggering so it goes without saying that YouTube is a great way to build brand awareness along with a unique brand identity
Product Launch
To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound, and motion to capture your customers’ emotions
Audience Engagement
With 1.7 billion unique monthly visitors, your customers are coming to YouTube to watch, search, and share videos with friends. Encourage sharing to build long-term engagement
Reporting
Our YouTube reporting provides many helpful metrics to ensure campaign success. Metrics like clicks and click-through rate (CTR) are translated to views and view rate when measuring
YouTube performance.
The more important levels of engagement are completion rates:
25%, 50%, 75% and 100%. These metrics accomplish many things but primarily they tell us how many viewers are watching the full ad. This is especially important for skippable ads so that the advertiser is getting their message across.
These metrics accomplish many things but primarily they tell us how many viewers are watching the full ad.
This is especially important for skippable ads so that the advertiser is getting their message across.
Why work with us?
Customization
Every YouTube campaign we run is custom built to the goals of the advertiser and are closely monitored to ensure we’re tracking towards those goals
Detailed Reports
Our proprietary reporting dashboard is intuitive and built to closely monitor the KPIs of our advertisers. Our experts will help train you/your team on the nuances of YouTube metrics, how to use the dashboard, and empower you to take control of your digital marketing campaigns
Incentives
Our Operations team are compensated much like sales people – their comp plans are built around your campaign succeeding
Case Study
Education
Client: Local college
Campaign length: Two months
Objective: The client wanted to increase awareness & overall enrolment for the fall semester.
Solution: We recommended utilizing a blend of Programmatic Display & Video AdMix (OTT, Pre-Roll Video, YouTube) and targeted both English & Spanish speakers as well as people in-market for continuing education.
Solution: Over 2,500 prospective students viewed program pages and the campaign drove 300 total registrations.