Overview
Kilbourne Group and its property management branch, Centric Management, partner with Spotlight Media to execute a full-scale marketing strategy that elevates their brand presence and showcases their vision for downtown Fargo. Through a mix of digital advertising, creative design, content production, and strategic targeting, Spotlight helps connect Kilbourne’s developments with potential residents, tenants, and community partners.
Our comprehensive approach blends storytelling and performance-driven tactics, ensuring Kilbourne Group and Centric Management maintain visibility, attract high-quality leads, and strengthen their reputation as leaders in community-driven real estate.
Services & Strategy
Google Search Ads
Search campaigns capture active home and commercial property seekers looking for rentals, office space, or downtown living. These ads ensure Kilbourne and Centric properties appear at the top of results for high-intent searches—driving qualified leads and inquiries directly to their websites.
Meta (Facebook & Instagram)
Social campaigns highlight available units, property features, and community stories through engaging visuals and video. With Meta’s advanced targeting, Spotlight connects Kilbourne and Centric’s listings with audiences most likely to engage—boosting visibility and awareness in key markets.
YouTube Advertising
Video ads showcase Kilbourne’s developments and community impact through cinematic storytelling. YouTube’s powerful reach and targeting options help drive engagement and reinforce Kilbourne’s brand identity across both local and regional audiences.
TikTok Advertising
By leveraging short-form, creative video content, TikTok ads help introduce Kilbourne’s properties to younger audiences and future downtown residents. The platform’s authentic, lifestyle-driven nature aligns perfectly with Kilbourne’s community-first message.
Amazon Prime Streaming TV
Premium streaming placements on Amazon Prime Video bring Kilbourne’s story to life on large screens, reaching viewers with high-quality video in an uncluttered, trusted environment—ideal for building brand credibility.
Email Marketing
Targeted email campaigns keep tenants, partners, and prospects informed about property updates, leasing opportunities, and community events. Personalized content nurtures relationships and supports ongoing communication with key audiences.
Geofencing
Digital geofences around competing properties, nearby events, and high-traffic areas ensure Kilbourne’s ads reach people already exploring the downtown area—driving awareness at moments of peak interest.
Targeted Display Advertising
Display ads promote key properties and brand messages across relevant websites and apps. Advanced audience targeting ensures ads reach people interested in real estate, urban living, and local development.
Retargeting
Retargeting campaigns re-engage users who have previously visited Kilbourne’s or Centric’s websites, keeping the brand top-of-mind and encouraging them to take the next step—whether it’s scheduling a tour or signing a lease.
1st Party Data Targeting
Leveraging first-party data allows Spotlight to create custom audiences based on website visitors, inquiries, and email subscribers. This precision targeting delivers higher conversion rates and maximizes ad efficiency.
Graphic Design
From print materials to digital assets, Spotlight’s design team produces creative that aligns with Kilbourne’s brand identity—clean, modern, and community-focused. Visual consistency reinforces professionalism and brand recognition across all platforms.
Direct Mail
Direct mail campaigns highlight new developments, leasing opportunities, and community updates. This tactile, locally targeted medium helps Kilbourne maintain a physical presence and personal connection with the Fargo-Moorhead community.
Web Development
Spotlight supports Kilbourne’s online presence through custom website design and ongoing updates. Websites are optimized for SEO, user experience, and lead generation—serving as a central hub for all marketing efforts.
SEO (Search Engine Optimization)
Organic search optimization ensures Kilbourne and Centric’s properties rank highly for local real estate and rental-related keywords. SEO strategy enhances visibility, increases web traffic, and supports long-term digital growth.
Videography
Professional video production captures Kilbourne’s developments, events, and brand stories in visually compelling ways. These assets are used across digital ads, social media, and websites to elevate storytelling and brand impact.
Photography
High-quality photography showcases properties, amenities, and downtown spaces—helping potential tenants and investors visualize the Kilbourne experience and connect emotionally with each location.
Custom Calendar
Each year, Spotlight produces a beautifully designed custom calendar featuring Kilbourne’s properties and community imagery. This keeps the brand visible throughout the year while serving as a functional, high-quality promotional piece
Results
Through cohesive branding, precision targeting, and creative storytelling, Spotlight Media helps Kilbourne Group and Centric Management maintain a strong digital presence and community connection.
The integrated campaigns consistently generate qualified leads, increase website engagement, and strengthen brand awareness—while helping Centric Management maintain a 90% occupancy rate across its rental properties. This sustained success highlights the power of a unified marketing approach that connects strategy, design, and storytelling across every channel.
