Spotlight Website Design Case Study: Jacuzzi of Fargo
Client:
Jacuzzi of Fargo – A locally owned and operated hot tub retailer in Fargo, ND, offering premium Jacuzzi® brand spas with a personal, hometown touch.
The Challenge:
Jacuzzi of Fargo is not a national chain—they’re a family-owned business with deep local roots. But their previous website didn’t reflect that. It looked and felt like a generic brand site, failing to highlight their local presence or the friendly, knowledgeable people behind the showroom.
Our goal was to transform their online presence with a fresh, modern design that:
• Reinforced their local identity
• Showcased staff and ownership
• Delivered a seamless, intuitive user experience
• Was optimized for local SEO and discoverability
• Elevated product landing pages with value-driven content and cleaner layouts
The Solution:
1. Homepage Redesign with Local Emphasis
2. Mega Menu & Mobile Navigation
3. Product Landing Page Redesign
4. SEO Audit & Backend Cleanup
5. Local SEO Implementation
Jacuzzi of Fargo now has a website that doesn’t just sell hot tubs—it tells their story. Through smart design, SEO, and local branding, we helped this family business stand out in a crowded space and connect with customers in a more authentic way.
When our family purchased Jacuzzi Hot Tubs of Fargo and Ulrich Pool Company we knew that we wanted a marketing partner that would work with us and help us to grow our business from the beginning.
The team, led by Mike is passionate about all things marketing and steps up to the plate to help us make the most of our marketing and advertising dollars. The engagement we get from so many team members is amazing, it is as though they are on our payroll. The different integrated platforms that we are using, the ability to adjust as needed to get results and the various reporting methods so we are able to know what is working the best is very important to us.
Spotlight Media’s dedication to our success is evident is all they do for us and we are grateful for the partnership. We look forward to continued success and would highly recommend Mike and his team to others.
Results:
201% Increase in website traffic193% Increase in new users282% Increase in organic traffic
Book a meeting to start your web project today!
With 300+ websites launched and 500+ successful projects, Spotlight knows what it takes to build high-performing, and award-winning websites. Named Top Website Designer in Fargo, by Design Rush, we specialize in crafting custom websites that drive results. Book a meeting to connect with us today—let’s create a website that sets your business apart! 🚀
