Advertising That Gets Noticed.
Spotlight Media plans, buys and optimizes advertising for businesses in Fargo and across the region, from Google and Meta to streaming TV, billboards and print. Every campaign is built to drive awareness, engagement and action.
Updated
Our Partners
Trusted by Growing Businesses.
Building lasting partnerships with businesses across industries through creative strategy, impactful marketing and results that extend beyond the launch.



Advertising services
Advertising Everywhere
Your Audience Is.
Reach the right people across search, social, video, streaming, and the web. Our advertising strategies combine platforms like Google Search, Meta, YouTube, OTT/CTV, sports streaming, programmatic display, and more to build campaigns that drive awareness, traffic, leads, and measurable growth.
Not sure which channel fits? Browse all 38 in the Advertising Guide
Search Advertising.
Get your business in front of people who are actively searching for the products or services you offer. We create and manage targeted campaigns across Google Ads, Microsoft Bing Ads, and Google Local Services Ads, focusing on the keywords, locations, audiences, and search intent most likely to generate results. From campaign setup and ad copy to bidding, conversion tracking, and ongoing optimization, we continually refine campaigns to make your advertising dollars work harder.
Benefits: Capture high-intent searches, generate qualified leads, increase website traffic, target specific service areas, track conversions, and maximize advertising ROI.
Sponsored
yourbusiness.example
Printing for Your Next Project
Tell customers what you offer, why it matters and how to take the next step.
Illustrative paid search ad · example copy
Streaming TV OTT & CTV.
Bring the impact of television advertising together with the targeting capabilities of digital media. OTT and Connected TV (CTV) advertising places video ads across streaming services, smart TVs, streaming devices, and other connected platforms. Instead of relying solely on traditional TV audiences, campaigns can be built around geography, demographics, interests, behaviors, and other audience signals to help your message reach more relevant viewers.
Considering Prime Video or Twitch? Compare streaming TV placements with Twitch advertising when planning your video campaign.
Benefits: Reach cord-cutters and streaming audiences, target more precisely than traditional TV, build brand awareness with high-impact video, expand local or regional reach, and gain greater insight into campaign performance.
Streaming Audio.
Reach customers while they listen to music, podcasts, and other audio content throughout their day. We place targeted audio campaigns across platforms such as Spotify, Pandora, and other streaming audio networks, helping brands connect with listeners at home, at work, in the car, or on the go. Targeting options can include location, demographics, interests, listening behaviors, and audience characteristics.
Benefits: Reach audiences throughout the day, build brand recognition through repeated exposure, target specific listener groups, extend campaigns beyond visual media, and create memorable brand experiences through audio.
Programmatic Display.
Keep your brand visible across the websites, apps, and digital content your customers use every day. Programmatic display advertising uses audience data and automated ad placement to deliver digital banner and display ads to the people most relevant to your business.
GeoFencing + Retargeting
Campaigns can incorporate advanced targeting strategies like geofencing, allowing you to reach audiences within specific locations, events, neighborhoods, or defined geographic areas. Retargeting can reconnect with people who have previously visited your website or interacted with your brand, keeping your business top of mind as they move toward a decision.
Benefits: Expand your digital reach, target specific audiences and locations, use geofencing to reach people in key areas, retarget previous website visitors, increase brand recognition, stay top of mind, and track measurable campaign performance.
YouTube Advertising.
Reach viewers with video advertising on one of the world’s largest video platforms. We create and manage YouTube advertising campaigns using Google’s targeting capabilities to connect your brand with audiences based on search behavior, interests, demographics, location, viewing habits, and purchase intent. Campaigns can use short, attention-grabbing videos or longer storytelling formats to support everything from awareness to lead generation.
Benefits: Reach highly engaged video audiences, use advanced Google targeting, increase brand awareness, demonstrate products and services visually, support remarketing strategies, and track meaningful campaign actions.
See it working
From a mess to a system.
An illustration of scattered marketing versus a connected plan, using supplied Thunder Seed creative. All numbers shown in this diagram are example values, not measured client results.
TV spot, 2024
Boosted post
Flyer
Tried TikTok once
Old site · not mobile




In this illustration, tracking helps reveal where a visitor’s path breaks down. It shows the questions we investigate, rather than a measured result for Thunder Seed.
The customer journey
Right message. Every step.
Different channels do different jobs. We build the mix around how your customers discover, compare and choose a business.
- 01
Branding & awareness
Get noticed before someone starts shopping.
Channels that fit
- 02
Interest & research
Help people explore what makes you a good fit.
Channels that fit
- 03
Consideration
Stay in the mix while they compare options.
Channels that fit
- 04
Intent
Show up when someone is ready to act.
Channels that fit
- 05
Conversion
Make the next step clear and easy.
Channels that fit
- 06
Retention
Give customers a reason to come back and recommend you.
Channels that fit
A planning framework, not a fixed path. Channels can support more than one stage; the right mix depends on your audience, goals and budget.
Advertising results
Advertising That Performs.
See how strategy, creative, targeting, and media come together to deliver measurable results. Explore advertising campaigns we’ve built across search, social media, streaming, video, programmatic, and more to help brands reach the right audiences and turn attention into action.
Precision Plumbing Heating & Cooling
Spotlight Media manages Precision Plumbing, Heating & Cooling’s Meta advertising, Google Search campaigns, Local Services Ads, and creative production. Together, these campaigns generate more than 50 new leads each month while keeping the brand visible across multiple digital channels.
- Facebook & Instagram Ads
- Google Search Ads
- Local Service Ads
- Creative Services
Wimmer’s Diamonds
Spotlight Media supports Wimmer’s Diamonds with Meta advertising, marketing strategy, and creative services. This integrated approach helped drive a 100% year-over-year increase in sales during its annual event.
- Facebook & Instagram Ads
- Marketing Strategy
- Creative Services
TranSystems
Spotlight Media helped TranSystems strengthen recruitment for CDL drivers and diesel technicians through YouTube advertising, geofencing, behavioral targeting, and job title targeting. The two-month campaign connected the company with experienced professionals and generated 36 qualified applicants.
- YouTube Ads
- GeoFencing
- Marketing Strategy
First Community Credit Union
Spotlight Media partners with First Community Credit Union on a comprehensive annual marketing strategy that includes Google Search, streaming TV, geofencing, targeted display, streaming audio, and direct mail. This integrated approach builds consistent brand visibility, reaches prospective members across multiple touchpoints, and strengthens FCCU’s position as a trusted financial institution.
- Google Search
- GeoFencing
- OTT/CTV Streaming
- Amazon Prime TV Streaming
- Audio Streaming
- Targeted Display
- Direct Mail
Common Questions
Frequently Asked Questions.
What types of digital advertising does Spotlight Media offer?
We plan and manage search, social media, streaming TV (OTT/CTV), streaming audio, programmatic display, geofencing, retargeting and YouTube campaigns.
How do you track advertising results?
We agree on conversion tracking and reporting around your campaign goals. Call tracking can be included when it is part of your plan, so you can assess inquiries alongside clicks and impressions.
How do you determine which advertising platforms are right for my business?
We start with your goals, audience and budget, then recommend the mix of channels most likely to reach the right people efficiently.
Can you target people in specific locations?
Yes. Geofencing, ZIP and radius targeting let us reach people in specific neighborhoods, events or service areas.
What advertising budget do I need to get started?
Most clients start between $2,000 and $3,000 per month in media, but we build plans for a range of budgets and scale what works.
Do you offer retargeting advertising?
Yes. Retargeting reconnects with people who visited your website or engaged with your brand across display, social and video.
Can Spotlight Media create the ads too?
Yes. Our in-house creative team produces ad copy, graphics, video and audio so campaigns launch with strong, on-brand creative.
Does Spotlight Media manage and optimize campaigns after they launch?
Yes. We monitor performance continuously, adjust targeting, bids and creative, and report on results every month.
Spotlight Insights
Advertising insights.
Practical guides to help you plan your next step.
Let’s talk
Ready to Put Your Advertising To Work?
Reach the right people, on the right platforms, with a strategy built around your goals.

















