SpotlightFull-service agency · Fargo, ND

Advertising That Gets Noticed.

Spotlight Media plans, buys and optimizes advertising for businesses in Fargo and across the region, from Google and Meta to streaming TV, billboards and print. Every campaign is built to drive awareness, engagement and action.

Updated

Our Partners

Trusted by Growing Businesses.

Building lasting partnerships with businesses across industries through creative strategy, impactful marketing and results that extend beyond the launch.

DesignRush Top Web Design CompaniesAmerican Advertising Awards2017 Nichee Awards
  • Wimmer’s Diamonds
  • StyleSafe
  • Thunder Seed
  • Vanna
  • MobilePro
  • First Community Credit Union
  • Five Star Storage
  • LifeCare Medical Center
  • Jacuzzi

Advertising services

Advertising Everywhere
Your Audience Is.

Reach the right people across search, social, video, streaming, and the web. Our advertising strategies combine platforms like Google Search, Meta, YouTube, OTT/CTV, sports streaming, programmatic display, and more to build campaigns that drive awareness, traffic, leads, and measurable growth.

Not sure which channel fits? Browse all 38 in the Advertising Guide

Where your ads runSee every channel in the Advertising Guide

Explore Services.

See it working

From a mess to a system.

An illustration of scattered marketing versus a connected plan, using supplied Thunder Seed creative. All numbers shown in this diagram are example values, not measured client results.

Random piecesNo plan · no trackingThe Spotlight wayPlanned · tracked
Thunder SeedThunder Seed creative · example layoutVisitors?Leads?Cost / lead?○ No tracking
Video still from a Wallwork Truck Center spotTV spot, 2024
Social post designed for KUK FestivalBoosted post
Commercial photography by Spotlight MediaFlyer
TikTok ad shown on a phoneTried TikTok once
?
"Everyone?"Farmers, we guess
SponsoredBEST SEED!!! CALL NOWWe have seed. Lots of it.
Prairie Ag Products online store by Spotlight MediaOld site · not mobile
Website · ?Which version?
Contact form · ?Goes to an old inbox
☎ Calls · ?Nobody counts them
Spreadsheet…somewhere
? leads"Did it work?"
Google Ads?
Meta?
Streaming TV?
SEO?
Google Maps?

In this illustration, tracking helps reveal where a visitor’s path breaks down. It shows the questions we investigate, rather than a measured result for Thunder Seed.

The customer journey

Right message. Every step.

Different channels do different jobs. We build the mix around how your customers discover, compare and choose a business.

  1. 01

    Branding & awareness

    Get noticed before someone starts shopping.

  2. 02

    Interest & research

    Help people explore what makes you a good fit.

  3. 03

    Consideration

    Stay in the mix while they compare options.

  4. 04

    Intent

    Show up when someone is ready to act.

  5. 05

    Conversion

    Make the next step clear and easy.

  6. 06

    Retention

    Give customers a reason to come back and recommend you.

A planning framework, not a fixed path. Channels can support more than one stage; the right mix depends on your audience, goals and budget.

Advertising results

Advertising That Performs.

See how strategy, creative, targeting, and media come together to deliver measurable results. Explore advertising campaigns we’ve built across search, social media, streaming, video, programmatic, and more to help brands reach the right audiences and turn attention into action.

  • 50+Leads per month

    Precision Plumbing Heating & Cooling

    Spotlight Media manages Precision Plumbing, Heating & Cooling’s Meta advertising, Google Search campaigns, Local Services Ads, and creative production. Together, these campaigns generate more than 50 new leads each month while keeping the brand visible across multiple digital channels.

    • Facebook & Instagram Ads
    • Google Search Ads
    • Local Service Ads
    • Creative Services
  • 100%increase YoY for annual sales events

    Wimmer’s Diamonds

    Spotlight Media supports Wimmer’s Diamonds with Meta advertising, marketing strategy, and creative services. This integrated approach helped drive a 100% year-over-year increase in sales during its annual event.

    • Facebook & Instagram Ads
    • Marketing Strategy
    • Creative Services
  • TranSystems

    Spotlight Media helped TranSystems strengthen recruitment for CDL drivers and diesel technicians through YouTube advertising, geofencing, behavioral targeting, and job title targeting. The two-month campaign connected the company with experienced professionals and generated 36 qualified applicants.

    • YouTube Ads
    • GeoFencing
    • Marketing Strategy
  • First Community Credit Union

    Spotlight Media partners with First Community Credit Union on a comprehensive annual marketing strategy that includes Google Search, streaming TV, geofencing, targeted display, streaming audio, and direct mail. This integrated approach builds consistent brand visibility, reaches prospective members across multiple touchpoints, and strengthens FCCU’s position as a trusted financial institution.

    • Google Search
    • GeoFencing
    • OTT/CTV Streaming
    • Amazon Prime TV Streaming
    • Audio Streaming
    • Targeted Display
    • Direct Mail

Process

Our Advertising Process.

From strategy and targeting to ongoing optimization, our advertising process keeps every campaign focused, measurable, and aligned with your goals.

  1. 01Define

    We identify your goals, audience, and success metrics to guide the campaign.

  2. 02Plan

    We establish your budget and select the right advertising channels and tactics.

  3. 03Target

    We use location, demographics, interests, and behaviors to reach the right people.

  4. 04Optimize

    We monitor performance, refine campaigns, and provide clear reporting to improve results.

Common Questions

Frequently Asked Questions.

What types of digital advertising does Spotlight Media offer?

We plan and manage search, social media, streaming TV (OTT/CTV), streaming audio, programmatic display, geofencing, retargeting and YouTube campaigns.

How do you track advertising results?

We agree on conversion tracking and reporting around your campaign goals. Call tracking can be included when it is part of your plan, so you can assess inquiries alongside clicks and impressions.

How do you determine which advertising platforms are right for my business?

We start with your goals, audience and budget, then recommend the mix of channels most likely to reach the right people efficiently.

Can you target people in specific locations?

Yes. Geofencing, ZIP and radius targeting let us reach people in specific neighborhoods, events or service areas.

What advertising budget do I need to get started?

Most clients start between $2,000 and $3,000 per month in media, but we build plans for a range of budgets and scale what works.

Do you offer retargeting advertising?

Yes. Retargeting reconnects with people who visited your website or engaged with your brand across display, social and video.

Can Spotlight Media create the ads too?

Yes. Our in-house creative team produces ad copy, graphics, video and audio so campaigns launch with strong, on-brand creative.

Does Spotlight Media manage and optimize campaigns after they launch?

Yes. We monitor performance continuously, adjust targeting, bids and creative, and report on results every month.

Tech experts

We Master the Tools, So You Don’t Have To.

Great marketing takes the right technology behind it. From websites and SEO to advertising, analytics, automation and AI, we use industry-leading platforms and emerging tools to build smarter strategies, streamline your marketing and drive better results.

  • WordPress
  • Facebook
  • Shopify
  • Google Ads
  • The Trade Desk
  • Figma
  • Claude
  • AgencyAnalytics
  • ChatGPT
  • WhatConverts

Let’s talk

Ready to Put Your Advertising To Work?

Reach the right people, on the right platforms, with a strategy built around your goals.

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