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Advertising Playbook: A Practical Campaign Planning Guide
Build a practical advertising brief: choose a goal, give channels a job, connect the customer journey and measure business outcomes.
Resources & Insights.
Straight answers on marketing, advertising, web design and SEO from the Spotlight team. Practical guides you can read and use without handing over your email.
Find your next move2026
SEO & AI searchWill AI answers replace Google?AdvertisingIs streaming TV worth it here?Web designWhat should a new site cost?MarketingWhere does the budget go first?
Explore these questions in the guides below. Chart illustration only; no measured search data.
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20 articles, newest first. Older team interviews are in Company News.
How to Choose an Advertising Agency: 10 Questions
Compare advertising agencies with ten practical questions about goals, costs, creative, account ownership, measurement and the people doing the work.
Hulu Advertising: A Local Business Buyer’s Guide
Plan Hulu advertising with current Disney Campaign Manager guidance, clear creative requirements and realistic expectations for targeting and reporting.
Digital vs Traditional Marketing: Choose Your Mix
Compare digital and traditional marketing by audience, purpose, cost and measurement, then build a connected campaign without a universal budget split.
Streaming TV Advertising: A Local Business Guide
Understand OTT and CTV, compare streaming buying routes and ask clear questions about inventory, creative, costs and measurement.
When to Post on Social Media: Test Your Own Best Times
Use audience analytics and a simple comparison log to choose posting times without relying on universal best-time charts.
Where to Distribute Content: A Channel Selection Guide
Choose a home for your content, match channels to the reader’s task and track useful outcomes with a repeatable distribution plan.
Conversion Rate Optimization Videos: A Practical Guide
Match video to customer questions, place it beside the decision and test qualified conversions without unsupported uplift claims.
Behind-the-Scenes Content Ideas: A Practical Shot List
Choose a useful story, capture a simple shot sequence and turn real work into helpful content without exposing private information.
What Is a Content Marketing Strategy? A Practical Worksheet
Connect customer questions, useful content, distribution and measurement with a simple strategy worksheet and example plan.
Advertising Playbook: A Practical Campaign Planning Guide
Build a practical advertising brief: choose a goal, give channels a job, connect the customer journey and measure business outcomes.
Useful Web Design Trends and Website Examples
Practical website patterns, illustrative layouts and review questions for choosing design ideas that serve your customers.
How SEO and Website Design Work Together
Connect content, navigation, mobile usability and migration planning, then use a practical self-check to find gaps.
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