SpotlightFull-service agency · Fargo, ND
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Social media management that keeps showing up.

Planning, posting, community management and paid social, run by one team so your organic posts and your ads work from the same calendar.

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Social media management

Social with a plan, not posting to post.

A social media marketing agency plans, creates and runs your social channels. Spotlight’s Fargo team handles content, community management, paid social and reporting end to end.

Every plan follows the same chain: a goal, the people who matter, the channels they use, content with a job, and one number we report on.

  1. 1GoalRep calls in planting season
  2. 2AudienceGrowers in ND, SD, and MN
  3. 3ChannelsFacebook + Instagram + X
  4. 4ContentProduct proof: what TendFlex does in the field
  5. 5NumberCalls to a Thunder Seed rep

The power of social media

Why is social media important?

People use social media to get a feel for a business before they call or visit. Give them a clear picture of what you do, who does it and how to take the next step.

  • Stay familiar

    Show up regularly with useful posts, so people remember you when they need what you sell.

  • Show the work

    Give customers a closer look at your people, process and finished projects before they get in touch.

  • Keep the conversation open

    Use comments and messages to answer questions and learn what your customers need.

  • Give people a next step

    Pair the right post with a clear invitation to call, visit, book or ask for a quote.

Social check

Is your social actually working?

Tick what sounds familiar. We’ll line up the fixes in the order we’d tackle them.

Social media problems you’re facing
Where most startThe basics.3
  1. 1Fewer, better channelsTwo or three platforms your customers use, done properly.
  2. 2A content calendarA month planned ahead in pillars, approved before it goes out.
  3. 3Tracking and a monthly reportOne number, tracked from post to call or sale.
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With nothing ticked, the list shows where most local businesses start.

Channels

Be where your customers actually scroll.

Wherever your audience already spends time.

For most local businesses that’s Facebook and Instagram first, with LinkedIn for B2B and TikTok, YouTube, X or Pinterest when they fit. Pick your business to see where we’d start, and what we’d skip. These are starting points, not a fixed channel list: a client plan can add channels once the audience and goal support them.

  • Facebook
    Who’s thereLocals 30+, families, community groups
    What works thereEvents, offers, reviews and the strongest ad targeting
    Start here
  • Instagram
    Who’s thereLocals 18–45, visual shoppers
    What works thereReels, stories and carousels that show the work
    Start here
  • TikTok
    Who’s thereUnder-35s, discovery scrolling
    What works thereShort video that reaches people who don’t follow you yet
    Start here
  • YouTube
    Who’s thereResearchers and how-to searchers
    What works thereHow-tos and longer video that keeps working in search
    Skip for now
  • LinkedIn
    Who’s thereDecision-makers and job seekers
    What works thereExpertise, hiring and company news
    Skip for now
  • Pinterest
    Who’s therePlanners: home, weddings, gifts
    What works thereProduct and idea boards that drive store visits
    Skip for now
  • X
    Who’s thereNews, sports and ag followers
    What works thereReal-time updates and conversation
    Skip for now

Content

Every post has a job.

We plan content in pillars, so each post builds trust, shows proof, teaches something or asks for the sale.

Select a pillar to see where it lands in a sample month.

  • Behind the scenes, process, the team.

    35%

  • Reviews, results, customer stories.

    25%

  • Tips, how-tos, answers to real questions.

    25%

  • Offers, events, deadlines.

    15%
Sample month.16 posts · 3 platforms
  • Day 1: Reel
  • Day 3: Carousel
  • Day 5: Post
  • Day 6: Story
  • Day 8: Reel
  • Day 10: Post
  • Day 12: Offer
  • Day 13: Reel
  • Day 15: Carousel
  • Day 17: Story
  • Day 19: Post
  • Day 20: Event
  • Day 22: Reel
  • Day 24: Post
  • Day 26: Reel
  • Day 27: Story
Illustration. Your mix, formats and rhythm come from the plan.

Organic + paid

Your best posts get a budget.

Organic builds trust with people who follow you. Paid puts your best posts in front of people who don’t, then retargets the ones who engage. One team runs both from one calendar.

How Facebook & Instagram ads work
Paid boost
  1. 1Post7,800People who saw your posts
  2. 2Engage429Liked, commented, shared or clicked
  3. 3Retarget386Saw the offer again
  4. 4Convert17Calls, forms and bookings
Illustration for one month of posts. Real numbers depend on your market, offer and budget.

Results

Reported on what pays the bills.

Likes are a signal, not a goal. Every month you see the number we agreed on, next to what we posted and spent.

Your main social goal
Monthly report · Month 6Sample
Cost per lead from social$42−31% since month 1
Top posts this month
KUK Pick Your Headliner social postThunder Seed TendFlex soybean social postLive at Mercantile social post

Next monthMove budget from the carousel ad to the video that drove 60% of leads.

Illustration of a monthly report. Post images are real client work; numbers are sample.

Recent social

Every post starts with a goal.

See all social work
  • StyleSafe · Meta adGoalBook free shower consultations
  • SW&L Attorneys social postSW&L AttorneysGoalStay top of mind with a weekly series
  • Thunder Seed TendFlex soybean postThunder SeedGoalTendFlex soybean awareness with growers
  • Five Star Storage self storage rental postFive Star StorageGoalRental inquiries
  • KUK Pick Your Headliner social postKUKGoalFestival lineup engagement
  • Faces of Fargo-Moorhead-West Fargo 2025 showcase postFaces of Fargo-Moorhead-West FargoGoalPromote the small business showcase
  • Hebron Brick Supply social advertising examplesHebron BrickGoalShowroom visits
  • Mercantile club room postMercantile · Centric ManagementGoalLease-up tours
  • Wimmer’s Diamonds Instagram carousel on a phoneWimmer’s DiamondsGoalStore visits for engagement rings
  • Jacuzzi of Fargo Facebook ad on a phoneJacuzzi of FargoGoalMemorial Day sale traffic
  • LifeCare Medical Center Meta ad on a phoneLifeCare Medical CenterGoalAppointments booked
  • Spotlight Media services postSpotlight MediaGoalNew client inquiries
  • Spotlight Media Did you know postSpotlight MediaGoalTeach something in one scroll

What you get

Run end to end, by one team.

Strategy, graphics, video, captions, community management and paid social across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and Pinterest, planned, made and run by our in-house team.

  • Content strategy & planning

    A custom plan mapped to a content calendar you can actually see.

  • Content creation

    Graphics, photography, video and copy designed to stop the scroll.

  • Community management

    We monitor, respond to comments and messages, and keep you active.

  • Analytics & reporting

    Track what works and decide on real data, not guesswork.

  • Ad campaign management

    From boosted posts to full paid social: setup, targeting, optimization.

Mhairi Christopherson, Social Media Director at Spotlight Media
Mhairi Christopherson, Social Media Director.

Your social team

The people behind your feed.

Our in-house team designs the graphics, shoots and edits the video and photos, writes the captions, and manages publishing and community.

“Social media is such a powerful tool, and I love turning it into something that actually connects with people.”

Mhairi Christopherson · Spotlight new-hire interview, 2025

Process

Our social media process.

You make a few quick decisions. We handle the rest. A quick meeting and a few approvals. Everything else is on us.

  1. 01Kickoff meeting

    You · One conversation about your goals, needs, and wants.

  2. 02Strategy

    Us · We build your plan and send it over so we're aligned.

  3. 03Creation

    Us · Every post, graphic, and video is made by us, then scheduled once you approve.

  4. 04Approval

    You · Everything is sent to you for a quick approval.

  5. 05Reporting

    Together · Monthly reports, quarterly check-ins, and we're here Monday through Friday.

What platforms should my business be on?

Wherever your audience already spends time. For most local businesses that's Facebook and Instagram first, with LinkedIn for B2B and TikTok, YouTube, X or Pinterest when they fit.

Do you create the content, or just schedule it?

We create it. Our in-house team designs the graphics, shoots and edits the video and photos, writes the captions, and manages publishing and community.

How often will you post?

It depends on the channel and the goal. The plan sets a rhythm you can keep, and we only add more when the numbers say it's worth it.

Who answers comments and messages?

We do, using answers you approve. Anything that needs you, like a quote request or a complaint, goes straight to your team.

Do I need to spend money on ads too?

Not always. Organic builds trust with followers; a paid budget puts your best posts in front of new people. The plan recommends the split. See how social ads work.

How do you report results?

Monthly, against the one number we agree on, with the top posts and what we'll change next month.

What does social media management cost?

It depends on how many platforms, how much content and whether paid social is included. We quote it after a short call.

Tech experts

We master the tools, so you don’t have to.

From publishing on Facebook to reviewing results in AgencyAnalytics, we connect the work you see with reporting you can use. Our real social calendar and report above show how planning, publishing and measurement fit together.

  • Facebook
  • AgencyAnalytics

Spotlight Insights

Marketing insights.

Practical guides to help you plan your next step.

More Marketing articles

Let’s talk

Ready for social that gets results?

Tell us your goal. We’ll pick the channels, plan the content and report on the number that matters.

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