SpotlightFull-service agency · Fargo, ND

Website Development Built to work, not just to look good.

Custom builds, integrations with the tools you already use, speed and accessibility fixes, and takeovers of sites another developer left behind.

What do you need built?

Tell us the job. We’ll tell you how.

Most development projects start with one of these.

Designed for your business and built on a fast, secure setup your team can update.

How we build 

Leads land in your CRM, bookings in your calendar and orders in your books, automatically.

Integrations 

We find what slows your site down or breaks it, then fix speed, accessibility and SEO issues.

Speed and fixes 

We review the code, get you the logins and files you should already own, and keep the site running.

You own it 
Taxman website example: a custom layout for tax and accounting services.

Integrations

Your site, connected. No double entry.

We connect your website to the tools your business already runs on.

Custom API integrations, webhooks, CRMs, booking systems, ecommerce platforms and secure data exchange, built so your team stops copying information from one system to another.

  1. CRMs and formsHubSpot, Salesforce, Leadfeeder and Zapier
  2. Booking and paymentsFor example, SKED patient booking for Strive Chiropractic
  3. Custom APIs and webhooksFor example, Thunder Seed products pulled in from SeedWare
  4. Job boards and directoriesProvider directories, event booking and job listings
Thunder Seed Dak-Sota soybean products, filtered by maturity and trait and pulled in from SeedWare through an API connection.

Speed, access, search

Fast, findable and usable by everyone.

We test and fix the things Google and your visitors notice first.

We check how fast your pages load, whether everyone can use them (including people using screen readers and keyboards) and whether search engines can read them, then fix what’s holding the site back.

  1. Speed (Core Web Vitals)
  2. Accessibility (WCAG 2.2 AA)
  3. SEO-ready code and schemaSEO & AI SEO 
  4. Security and browser testing
PageSpeed scoreGrain Designs 
Mobile3791
Desktop69100
MetricBeforeAfter
Largest Contentful Paint (mobile)16.3 s3.2 s
First Contentful Paint (mobile)7.1 s2.3 s
Total Blocking Time (mobile)630 ms60 ms
Speed Index (mobile)8.5 s2.3 s
Layout shift (mobile)0.1180
Best Practices9296
Grain Designs (graindesigns.com) in Google PageSpeed Insights, before and after our speed work. Performance score out of 100.

How we build

How we build and test. Before you see a bug.

Every project runs on a staging site and goes through quality testing before launch.

  1. 1Scope and planWe agree on what the site must do and which tools it connects to.
  2. 2Build on stagingYou review a working private copy of the site, not screenshots.
  3. 3Quality testingDevices, browsers, speed, security and accessibility.
  4. 4LaunchWe launch, redirect old URLs and submit the site to Google.
  5. 5SupportUpdates, fixes and improvements through hosting and support plans.
See our full website process 

Everything we build is yours.

Your code, files, domain and logins belong to you. If you ever leave, you take the whole site with you.

    github.com/your-company/websiteOwner: your company
    • app/
    • components/
    • content/
    • public/images/
    • package.json
    • README.md
    Your code and filesThe whole site lives in a repository your company owns.
    yourcompany.com
    Domain registrar
    You
    Hosting
    You
    Google Analytics
    You
    Search Console
    You
    Spotlight Media
    Admin user
    Your domain and loginsEvery account is in your name. We’re added as a user, not the owner.
    Training for your teamWe sit down with your team before launch and show them how to update the site.

    Tools

    The tools we build with.

    1. WebsitesWordPress, Elementor, Next.js, Astro, React, JavaScript
    2. PlanningBasecamp, Miro, Octopus.do, Huddlekit
    3. Design and AIFigma, Claude, ChatGPT, Codex, Replit
    4. StoresShopify, WooCommerce
    5. TrackingGA4, Google Tag Manager, Microsoft Clarity, Google Search Console, Semrush
    6. HostingCloudways, Cloudflare, Vercel, Netlify
    7. PluginsWordfence, Rank Math, Elfsight, accessiBe, Formidable Forms, Growform, Crocoblock, JetEngine
    8. IntegrationsHubSpot, Salesforce, MLS listings, Leadfeeder, Zapier
    Core tools
    • Basecamp
    • Miro
    • Octopus.do
    • Huddlekit
    • GTmetrix
    • Lighthouse
    Design + AI
    • Figma
    • Claude
    • ChatGPT
    • Codex
    • Replit
    Build
    • WordPress
    • Elementor
    • Next.js
    • Astro
    • React
    • Shopify
    • WooCommerce
    Track + grow
    • Google Analytics
    • Tag Manager
    • Search Console
    • Microsoft Clarity
    • Semrush
    Host + protect
    • Cloudways
    • Cloudflare
    • Vercel
    • Netlify
    Plugins
    • Wordfence
    • Rank Math
    • Elfsight
    • accessiBe
    • Formidable Forms
    • Growform
    • Crocoblock
    • JetEngine
    • WP Rocket
    • Gravity Forms
    • CleanTalk Anti-Spam
    Integrations
    • HubSpot
    • Salesforce
    • MLS listings
    • Leadfeeder
    • Zapier

    Development work

    Built to do a job. Not just look good.

    Three sites where the work under the hood mattered most.

    1. Online booking integration

      Strive Chiropractic. SKED online booking built into the New Patient Appointment page.

    2. Custom API

      Thunder Seed. Seed products pulled in from SeedWare through a custom API, filtered by maturity and trait.

    3. Event booking + directory

      LifeCare Medical Center. Custom site with event listings, class booking and a provider directory.

    See every website we’ve built 

    Website work

    More websites we’ve built.

    Custom sites for Fargo-area businesses and beyond.

    1. Catholic Charities North Dakota. Statewide nonprofit site on every device.

    2. Taxman. Busek Olson & Associates tax and accounting site.

    3. Vanna Vans. Fargo camper van builder sold nationwide, with every model and a custom build process.

    4. Onyx Exteriors. Roofing and siding site built to capture leads.

    See all our website work 
    Can you work on a website someone else built?

    Yes. We review the code and hosting, make sure you have every login and file, then fix, update or rebuild what needs it.

    Do you build custom features or just install themes?

    Both. We use proven tools where they fit and write custom code for integrations, directories, booking, product data and anything off the shelf can’t do.

    What does website development cost?

    It depends on what the site has to do. We give you a fixed quote once we understand the features and integrations you need.

    Do you offer support after launch?

    Yes. Our cloud hosting plans include updates and backups, and support hours cover ongoing changes.

    Let’s talk

    Tell us what you need built.

    Bring the feature, the integration or the site that’s giving you trouble. We’ll tell you how we’d build or fix it.

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