Advertising Process On budget, managed for you.
Manage all your advertising in one place. Here is how we plan, launch, manage and report on your campaigns, in five steps.
Updated
Example campaign
Clicks100k
Conversions92
CTR14.4%
CPC$3.50
Advertising process
One process, better results.
Effective advertising starts with a clear plan and gets stronger with every insight. We work with you to define your goals, build a strategy around your budget, and reach the right audience. From launch to ongoing optimization and reporting, our team keeps your campaigns focused on measurable results.
- Clear Communication
- Transparent Reporting
- Continuous Optimization
- Measurable Results
Step 1
Identify goals.
Every campaign starts with understanding your business. We talk through what you want to accomplish, who you want to reach, and what success looks like, whether that means building awareness, generating qualified leads, increasing sales, or promoting an upcoming event.
Together, we establish clear priorities and the metrics we’ll use to measure progress.
Step 2
Set your budget & select your tactics.
Your goals guide where your advertising dollars go. We work with you to establish a monthly, annual, or campaign budget, then recommend the mix of channels that fits your audience and objectives.
That could include paid search, social media, streaming TV, YouTube, streaming audio, digital display, or print advertising. Our team develops the messaging and creative needed to bring your campaign to life across the selected channels.
Compare channels in the Advertising Guide
$1,000
$1,500
$1,000
$500Step 3
Define your audience & targeting.
We build your campaign around the people most likely to take action. Depending on the platform, we use location, demographics, interests, search intent, and audience behavior to guide targeting.
From reaching new customers in your service area to reconnecting with previous website visitors, we tailor your targeting and messaging to support your goals.
More on geofencing and targeted display
Step 4
Launch, manage & optimize.
Once your creative, targeting, and tracking are ready, we launch your campaigns and monitor performance. Our team reviews how your ads are delivering and where adjustments could improve results.
We refine targeting, adjust budgets, test messaging, and refresh creative as needed, using performance data to guide each decision.
Step 5
Report, analyze & improve.
You’ll receive a clear monthly report that brings your campaign results together. We explain the metrics that matter to your goals, highlight what’s working, and share recommendations for what comes next.
Those insights help us strengthen future campaigns and identify new opportunities for your business.
Be found the moment they look
Someone types the problem. You're the answer. The highest-intent inventory there is.
- Google Search AdsShow up when they're already searching.
- Performance MaxOne campaign, every Google surface.
- Google ShoppingYour products, with a price and a photo, at the top.
- Demand GenVisual ads across YouTube, Discover and Gmail.
- Google DisplayBanner ads across two million sites.
- Local Service AdsGoogle-Guaranteed leads for home & local services.
Meet them mid-scroll
Video-first creative where people actually spend their evenings, and precise enough to target by life stage, interest, or past visit.
Meta (Facebook & Instagram)The largest local audience in the region.
TikTok AdsWhere the under-35 audience actually is.- CRM Retargeting · SocialAdvertise to your own customer list.
SnapchatReach 13–24 where they message daily.- PinterestCatch them while they plan.
X (Twitter)Be part of the conversation.
TwitchReach live-stream audiences that skip TV.
YouTube ShortsVertical video, Google's reach.- Social RetargetingReconnect with eligible visitors where audience matching and privacy choices allow.
- Influencer CampaignsBorrow a trusted voice.
TV, without the waste
Your commercial on the big screen or in their headphones, using available audience targeting and campaign measurement.
Streaming TV & OTTYour commercial on TVs and other devices, aimed at the audience your campaign is designed to reach.
Connected TVReach viewers across supported smart-TV inventory.- YouTube AdsThe second-largest search engine, with video.
Live Sports StreamingBe there for the big game.
Streaming AudioYour ad in their headphones.
Follow the audience, not the site
Automated buying across millions of sites and apps, aimed at the people, not the pages.
- GeofencingDraw a shape on a map. Advertise to people in that area. Measure visits to your business.
RetargetingStay in front of people who already looked.- Behavioral TargetingReach people by what they do, not where they are.
- Device ID TargetingAdvertise to the phones that were there.
Amazon DisplayAmazon's shopper data, off Amazon.
Reach the buying committee
Long sales cycles, small audiences, big deals. Tactics tuned for decision-makers, not the general public.
Own the commute
Billboards, digital boards, airports: physical presence in the places your market actually drives past.
Still works. Buy it smarter.
TV, radio and mail, negotiated and measured by an agency that also runs your digital, so nothing is bought blind.
First-mover inventory
Emerging channels we're testing for clients who want to be early rather than loud.
What is Spotlight’s Managed Advertising?
Spotlight’s Managed Advertising is a full-service solution where our team creates, manages, and optimizes your ad campaigns across digital platforms. We handle everything from strategy and setup to tracking and reporting, so you can focus on running your business.
What types of advertising does Spotlight manage?
We manage a wide range of digital advertising campaigns, including search ads (Google/Bing), social media ads (Facebook, Instagram, LinkedIn, TikTok), display ads, video campaigns, and retargeting strategies to help you reach the right audience.
How does Spotlight ensure my advertising is effective?
Our team uses audience targeting, keyword research, A/B testing, and ongoing performance monitoring to maximize your ad spend. We also provide transparent reporting, so you’ll always know how your campaigns are performing.
Is Spotlight’s Managed Advertising right for my business?
Managed advertising can support awareness, leads and sales. We start by discussing your goals, budget and audience so we can recommend whether it is a good fit for your business.
Who makes the ads?
Our in-house creative team writes and designs your ads, from social and display to video and print, and refreshes them while campaigns run so results don’t go stale.
How often will we meet?
We share a monthly report and review results with you. We agree on meeting frequency and the best way to stay in touch as part of your campaign plan.
Is there a minimum budget?
We set the budget with you in the first meeting, based on your goal. If a channel needs more spend than makes sense for you, we tell you plainly and start with the channels that fit.
Spotlight Insights
Advertising insights.
Practical guides to help you plan your next step.
Let’s get started
Your goals. Our next conversation.
Whether you’re planning your first campaign or looking for more from your current advertising, we’ll help you find a clear path forward. Tell us what you want to accomplish, and let’s build a plan around it.
