SpotlightFull-service agency · Fargo, ND

For Fargo-area business owners · 2027 budget season

2027 is the year your marketing actually works.

Most businesses don't have a marketing problem. They have an order problem. We'll plan your 2027 so every dollar has a job.

Request a 2027 planning meeting Start with a 15-minute call · no pitch deck
Spotlight Media · How we'd plan your 2027
Ready to build yours?Book a 2027 planning meeting
Trusted across
ND · MN · SD
Jacuzzi of FargoPrecision Inc.Jamestown Regional Medical CenterWimmer'sThunder Seed
Google PartnerMeta Business PartnerClutchDesignRush

What we do

One team. Everything it takes.

Most clients come to us for one thing, then find out we do it all, under one roof in Fargo.

Everything we doFive service lines, one team, one plan
Under one roof · Fargo

See it working

From a mess to a system.

An illustration of scattered marketing versus a connected plan, using supplied Thunder Seed creative. All numbers shown in this diagram are example values, not measured client results.

Random piecesNo plan · no trackingThe Spotlight wayPlanned · tracked
Thunder SeedThunder Seed creative · example layoutVisitors?Leads?Cost / lead?○ No tracking
Video still from a Wallwork Truck Center spotTV spot, 2024
Social post designed for KUK FestivalBoosted post
Commercial photography by Spotlight MediaFlyer
TikTok ad shown on a phoneTried TikTok once
?
"Everyone?"Farmers, we guess
SponsoredBEST SEED!!! CALL NOWWe have seed. Lots of it.
Prairie Ag Products online store by Spotlight MediaOld site · not mobile
Website · ?Which version?
Contact form · ?Goes to an old inbox
☎ Calls · ?Nobody counts them
Spreadsheet…somewhere
? leads"Did it work?"
Google Ads?
Meta?
Streaming TV?
SEO?
Google Maps?

In this illustration, tracking helps reveal where a visitor’s path breaks down. It shows the questions we investigate, rather than a measured result for Thunder Seed.

Working with us

Not another vendor.

Your marketing department. You're the owner. Here's what we take off your plate.

Working with SpotlightWhat changes for you, the owner · three tracks, one team
Your marketing department
You, the owner"I just want more customers."
01 · LeadsWe get you more customers
  1. ResearchWho buys, where they look, what competitors do
  2. MessageOne clear reason to choose you
  3. Channels, we pickOnly the ones that fit your buyerGoogleMetaPrime VideoTikTok+ more
  4. MonitorWeekly optimization, not set-and-forget
  5. ReportLeads and cost per lead, in plain English42leads · Oct▲ 18%AprOct
More results.Every channel tracked to a lead
02 · ManageWe take it off your plate
  1. Our teamStrategist, designers, media buyers, webMike DragosavichPaul HoeferKellen FeeneyJessica VentzkeMegan SuedbeckAl AndersonSara JentinkMatt PurpurSarah CablerMatthew HaireMhairi ChristophersonTammy FogleTyler DuclosMissy Roberts
  2. Your portalEvery project, file and approval in BasecampClient project board in Basecamp
  3. Our research toolsEnterprise data you'd never buy aloneSemrushGoogle AnalyticsScreaming Frog+ more
  4. Meet & educateMonthly meetings. You'll understand your marketing
  5. ConsolidateOne team instead of five vendors
Save time.You run your business. We run the marketing.
03 · PlanWe make every dollar count
  1. BudgetSet once, based on your goals, not guessesAdsWebCreativeBase
  2. 12-month planServices, ads, web and creative mapped by month
  3. SeasonalitySpend more when your customers buy
  4. Quarterly reviewShift budget to what's winningQ1→Q2→Q3→Q4
More bang for your buck.No wasted months, no surprise invoices

What you walk away with

Your 2027, on one page.

This is a sample. Yours gets built with you in the meeting.

NHS
Northland Home Services · 2027 planSample plan for an example home-services business
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECRunsResult it drives
Foundation
Strategy & messaging3 mo
Tracking setup2 mo
Monthly report12 mo
Ads
Google Search12 mo~45 leads / mosample · how
Meta8 mo
Streaming TV3 mo+18% branded searchessample · how
Web
Website refresh3 mo
Landing pages4 mo2× form fill ratesample · how
SEO12 moTop 3 in Google Mapssample · how
Creative
Photo & video shoot2 mo
Ad creative refresh4 mo
Active pieces687544357754
11 pieces across 12 months. Darker cells = heavier months, timed to when customers buy.

Explore the work

See what we build.

Explore website projects from our portfolio, then talk with us about the plan for your business.

Swanson Hyperbarics
Web designA wellness-services websiteTreatment information and an appointment path.View website project
Jacuzzi of Fargo
Online storeJacuzzi of FargoExplore the storefront design.View website project
More from Spotlight
Our workWebsites, brands and creativeFind an example that fits your project.Explore the portfolio

Why we plan this way

Mike Dragosavich, CEO and Founder of Spotlight Media
Founder's noteMike DragosavichCEO & Founder,
Spotlight Media
2027 planning · Fargo
Every fall, business owners tell me the same thing: "We spent a lot on marketing this year, and I'm not sure what worked." 2027 doesn't have to look like that. Start a conversation, and we'll help you work out where to focus next.

Mike Dragosavich · CEO & Founder · Spotlight Media

Let's plan 2027

Let's plan your 2027.

Start with a 15-minute Google Meet with our team. Share your goals, ask questions and choose the next step. Most 2027 budgets get set by December.

Your next move

One conversation.
A clearer direction.

Tell us what you’re working toward. We’ll help you choose where to start and what to focus on for 2027.

Book a planning call

Start with our existing 15-minute call.
Share your goals before choosing a time.

Not ready to meet?Ask us anything first. Our team answers within one business day.Contact us Or call (701) 478-7768
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