SpotlightFull-service agency · Fargo, ND

AI Website Design Built in weeks. Checked by people.

We use AI tools to build quality websites in 2–4 weeks, inside the same process we use for every site. Leave your first meeting with a clickable draft.

Speed

Same process. A fraction of the time.

AI does the first draft of research, layouts, copy and code in hours. Our team spends its time on the parts that need judgment.

Typical website buildabout 12 weeks
AI-assisted build2–4 weeks
* Time from first meeting to launch, typical marketing website.

AI and people

What AI does. What our people do.

AI drafts. A trained person makes every decision that matters.

We’re open about where AI helps, because it’s why the work moves fast. People own strategy, taste, facts and quality.

How we use AI responsibly 
StepAI draftsA trained person decides
ResearchCompetitor and keyword summariesStrategy, goals and what to cut
StructureSitemap and wireframe optionsWhich layout fits your buyers
CopyFirst drafts from your notesVoice, facts and the final edit
DesignVariations to react toBrand, taste and accessibility
CodeComponents, pages and testsQuality review, security and speed
LaunchAutomated checksFinal testing and sign-off

Tools

The tools, and what we use each for.

Tools change fast. The process doesn’t.

  1. Strategy, copy and design draftsClaudeChatGPT
  2. Prototypes you can clickReplitClaude
  3. Production codeCodexGitHub
  4. Hosting and launchesNetlifyVercel
Clickable prototype for TEAM Industries, built with AI tools.

The process

The same website process. Faster at every step.

AI speeds up each step. It never skips one.

  1. 1DiscoveryAn AI-assisted research brief the same day we meet.
  2. 2WireframesSeveral layouts to choose from, not just one.
  3. 3DesignA clickable prototype you can test, not a flat picture.
  4. 4BuildModern code (Next.js or Astro), quality-checked before launch.
  5. 5Test and launchAutomated checks plus testing by people.
See all nine steps of our process 

Built this way

Our own magazines run on it.

We built the websites for two of our own publications this way first.

Meet Fargo.

Spotlight’s Fargo-Moorhead magazine: articles, issues and events.

Built in
2–4 weeks
Code
Next.js / Astro
PageSpeed: Performance (desktop)
97 / 100
Accessibility · Best Practices · SEO
93 · 100 · 92
Core Web Vitals (mobile, real users)
Passed
Main content loads (LCP)
1.4 s
Responds to taps (INP)
95 ms
Layout shift (CLS)
0.02
Visit meetfargo.com 

Fargo INC!.

Spotlight’s business magazine: digital edition, story tips and advertising.

Built in
2–4 weeks
Code
Next.js / Astro
Core Web Vitals (mobile, real users)
Passed
Main content loads (LCP)
1.5 s
First content shows (FCP)
1.3 s
Layout shift (CLS)
0
Visit fargoinc.com 

Modern code

Modern code. Fewer things to break.

Our builds focus on fast delivery, readable content and maintainable code. We test those qualities rather than relying on the framework name.

  1. Loads fastPrimary content arrives as HTML. We check loading performance rather than assuming the framework makes every page fast.
  2. Less plugin maintenanceThese builds avoid a WordPress plugin stack. Framework and dependency updates still matter.
  3. Readable by search crawlersServer-rendered text, meaningful headings and applicable structured data support crawling. Google does not require llms.txt.
  4. YoursYour code lives in your own GitHub account. No lock-in.
meetfargo.com in Google PageSpeed Insights (desktop, Oct 9, 2026): Performance 97, Accessibility 93, Best Practices 100, SEO 92.
  • Mike DragosavichFounder & CEO
  • Sara JentinkDirector of Web Operations
  • Chris DemuthAI Systems & Automation Lead
  • Megan SuedbeckCreative Director
  • Matthew HaireWeb Project Manager

The team

Real people, trained on the tools.

The same team that runs our traditional builds runs our AI builds.

  • Code quality is reviewed before every launch
  • One project manager from start to finish
  • Your private data stays out of public AI tools

Is it right for you?

Is an AI-built site right for you.

AI builds fit most websites. A few need more custom work.

New businesses, launches, landing pages, content and magazine sites, and replacing a slow WordPress site.

Large stores and complex integrations. We’ll scope those as an ecommerce or development project.

Ecommerce or development 
AI-built prototype for 3E Extended Employment Experts (click to see the full page).
Is an AI website just a template?

No. AI helps us draft faster, but every site is designed for your business, edited by people and built on custom code.

Will an AI-built website rank on Google?

An AI-assisted website can appear in Google Search, but the build method does not guarantee indexing or rankings. We focus on useful original content, crawlable pages and sound technical foundations; search engines decide what to show.

Can I edit the site myself?

Yes. We set up an editor so your team can change text, images and pages without a developer.

Who owns the code?

You do. The code lives in your own GitHub account and you can take it anywhere.

Do you put my business information into AI tools?

We use AI tools to draft content and code. We keep private customer and business data out of public AI tools. See our AI Policy.

How fast can you launch?

Most AI-assisted sites launch in 2–4 weeks. You see a clickable draft after the first meeting.

Let’s talk

See your site faster than you think.

Leave your first meeting with a clickable draft.

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