Interview
Meet Mhairi Christopherson: a Spotlight Team Interview
A dated interview with Mhairi Christopherson, first published in 2025, about their background and work at Spotlight.
Mhairi Christopherson Social Media Director.
Mhairi leads social media for Spotlight’s clients. She plans the content, keeps each account sounding like the business behind it, and runs the team that posts and responds.
- Role
- Social Media Director
- Based in
- Fargo, North Dakota
- Grew up in
- Brainerd, Minnesota
- Joined Spotlight
- 2025
About Mhairi
Social media that sounds like you.
Mhairi grew up in Brainerd, Minnesota, and is now based in Fargo. She has run social media for businesses across many industries, which taught her to adapt quickly and find the right way to tell each brand’s story.
At Spotlight she leads agency social media: strategy, content calendars, posting and community management for client accounts. The part she values most is the moment a client sees their brand come to life online.
Outside work you’ll find her on the lake or traveling somewhere new.
Profile updated
“Helping businesses show up in a way that feels authentic. Social media is such a powerful tool, and I love turning it into something that actually connects with people.”
What Mhairi works on.
Mhairi works with clients on these services. Each page explains what’s included and how to get started.
Related reading
When to Post on Social Media: Test Your Own Best Times
Use audience analytics and a simple comparison log to choose posting times without relying on universal best-time charts.
Related reading
Behind-the-Scenes Content Ideas: A Practical Shot List
Choose a useful story, capture a simple shot sequence and turn real work into helpful content without exposing private information.
More of the team.
Meet everyone at Spotlight
Mike DragosavichFounder & CEO
Brady DrakeEditorial Director
Tammy FogleSenior Digital Advertising Strategist
Kellen FeeneyDirector of Performance Marketing
Megan SuedbeckCreative DirectorLet’s talk
Work with Mhairi’s team.
Tell us about your business and goals. Mhairi and the team will bring the strategy, creativity and people to move it forward.