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Kellen Feeney Director of Performance Marketing.
Kellen leads performance marketing at Spotlight. He sets the goal for each campaign before any money is spent, then runs paid search and social against it.
- Role
- Director of Performance Marketing
- Based in
- Fargo, North Dakota
- At Spotlight since
- 2018
- College
- Minnesota State University Moorhead
About Kellen
One number first, then the campaign.
Kellen started at Spotlight in digital marketing and now leads the performance team. He works with clients to agree on one number that matters, such as calls, booked jobs or form leads, and judges every campaign against it.
His team runs Google Search, Facebook and Instagram, and other paid channels, and builds the reports clients use to see what their budget produced.
He also helps clients with marketing strategy: who they should reach, what to say and where to spend first.
Profile updated
“We agree on one number before we spend a dollar. Everything else gets judged against it.”
What Kellen works on.
Kellen works with clients on these services. Each page explains what’s included and how to get started.
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More of the team.
Meet everyone at Spotlight
Mike DragosavichFounder & CEO
Brady DrakeEditorial Director
Mhairi ChristophersonSocial Media Director
Tammy FogleSenior Digital Advertising Strategist
Megan SuedbeckCreative DirectorLet’s talk
Pick your number with Kellen.
Tell us about your business and goals. Kellen and the team will bring the strategy, creativity and people to move it forward.