SpotlightFull-service agency · Fargo, ND

Marketing services in Fargo

Strategy, Branding, Photo, Video & Social one Fargo team.

Spotlight Media plans and produces marketing strategy, branding, photography, video and social media from one in-house team in Fargo, North Dakota. Each service hands off to the next, so your plan, your look and your content all pull in the same direction.

Updated

01

Marketing strategy: the plan that makes everything else work.

A marketing strategy is a prioritized plan for who you target, what you say and which channels you use; Spotlight builds one for Fargo businesses in two to four weeks.

01Strategy

Six deliverables, every time

Before a single ad runs, we get clear on who you're talking to, what makes you different, and where your next customers actually are. Then we hand you a prioritized 90-day roadmap tied to one number you agree to be judged on.

Every project is quoted to your scope after a short call.

Funnel & audience mapWhere customers come from, where they fall out, which stage to fix first.
Positioning & messagingWhat makes you different, in words customers respond to.
Competitive & brand auditAn honest look at where you stand and where the openings are.
Channel roadmapThe right mix of ads, social, web, SEO and content, prioritized by impact.
Budget & KPI planWhat to spend where, and the numbers we'll hold it to.
90-day action planNext steps your team (or ours) can start Monday.

How it runs

  1. Weeks 1–2Discovery & audit
  2. Weeks 3–4Roadmap in your hands
  3. Weeks 5–12Optional: we run it with you

Common questions

How long does a strategy take?

A focused strategy typically takes two to four weeks: discovery and research first, then positioning and a prioritized roadmap you can act on immediately.

Do I need a strategy if I already run ads?

Usually yes. Ads without a strategy often spend on the wrong audience or message. A strategy makes every channel pull in the same direction, so each dollar works harder.

Tell us what you need and we’ll send a scoped quote, with no packages you didn’t ask for.

Get a quote
See our work Full page
Performance flywheelResearch

Your market, competitors, customers and search data.

01 / 06
Creative is one step on the wheel, not the finish line. Every result feeds the next plan.
“We agree on one number before we spend a dollar. Everything else gets judged against it.”
Kellen FeeneyMarketing Strategist
Up next02Branding

02

Branding & design: identity that earns trust on sight.

A branding agency builds your whole identity: logo, colors, type, voice and guidelines. Spotlight's in-house designers in Fargo create brands that stay consistent everywhere they show up.

02Branding

A complete brand identity

A logo is not a brand. We build the whole identity (the look, the voice, the feeling people get when they see you) so you stand out, earn trust faster, and stay consistent from your sign to your stories.

Every project is quoted to your scope after a short call.

Logo & logo systemPrimary, secondary, icon and responsive marks for every use.
Color & typographyA palette and type system that's distinct and works everywhere.
Brand voice & messagingHow you sound: taglines, tone and the words that are yours.
Brand guidelinesA clear rulebook so your whole team stays consistent.
Collateral & templatesBusiness cards, social templates, signage and more.
Launch assetsEverything you need to roll the new brand out with confidence.

How it runs

  1. DiscoverYour story, customers, and what makes you different
  2. DefinePositioning and personality
  3. DesignLogo, color, type and system
  4. DeliverGuidelines, files, launch assets
Refresh or rebrand?

A refresh modernizes what's working; a rebrand rethinks the identity when the business has outgrown it. We help you decide in the first conversation, and never push a rebrand you don't need.

Common questions

What's included in a brand identity?

Logo and variations, a color palette, typography, brand voice and messaging, and a guidelines document so your whole team stays consistent everywhere.

Who will I work with?

Our in-house art directors and designers in Fargo. You work with them directly: no outsourcing, no templates.

Tell us what you need and we’ll send a scoped quote, with no packages you didn’t ask for.

Get a quote
See brand work Full page
Courts & Pints brand identity on cards and stationery
Centric Management printed brochures
Team Industries benefits guide print design
  1. 1Courts & Pints
  2. 2Centric Management
  3. 3Team Industries
“The logo is the easy part. The brand is how you feel everywhere else.”
Sarah CablerSenior Graphic Designer
Up next03Photography

03

Commercial photography: images that actually sell.

A commercial photographer creates images for your website, ads and social. Spotlight shoots headshots, product, food, real estate and drone photography from our studio in Fargo.

03Photography

Three ways to book a shoot

Headshots, product, food, real estate, drone and brand photography from our in-house Fargo studio, shot to fit your website, ads and social instead of the generic stock everyone else is using too.

Every project is quoted to your scope after a short call.

Headshot Session

Team portraits, leadership and careers pages.

  • Up to 5 people
  • In-studio or on location
  • 1 edited image per person
  • Online gallery delivery
Brand Shoot

Our most-booked: a library for web, ads & social.

  • About 4 hours, one location
  • 30+ edited images
  • Brand, team & product mix
  • Web + full-res files
Campaign

Launches, multi-location or big content needs.

  • Full shoot day
  • 75+ edited images
  • Art direction & shot planning
  • Multiple locations possible

Add-onsDrone / aerial · Video / B-roll · Extra retouching · Rush delivery

Common questions

Do you do drone and real estate photography?

Yes. We offer drone and aerial photography plus full real estate and interiors photography, ideal for listings, facilities and location-based marketing.

How do we get the photos?

Professionally edited, high-resolution images delivered through an online gallery you can download from and share, with web-optimized versions for your site and social.

Tell us what you need and we’ll send a scoped quote, with no packages you didn’t ask for.

Get a quote
See photo work Full photography page
  1. 1The Drawing Room interiors
  2. 2Portrait
  3. 3In the studio
“We shoot for where the photo will live: your site, your ads, your feed.”
Kim CowlesArt Director
Up next04Video Production

04

Video production: story-driven, script to screen.

A video production company plans, films and edits video for your business. Spotlight's in-house Fargo crew makes commercials, brand films, testimonials and drone video from script to screen.

04Video Production

Six formats, sized by length

Commercials, brand films, testimonials, recruiting and aerial video, scripted, shot and edited by one in-house crew. A single shoot can produce a brand film, social clips and website footage.

Every project is quoted to your scope after a short call.

Sizzle

Social content & short spots

  • 10–20 sec final
  • 1 location
  • 1-person crew
Commercial

TV, streaming & online ads

  • 30 sec final
  • 1 location
  • 1–2 interviews
Overview

Long-form ads & explainers

  • 60 sec final
  • 2-person crew
  • 2–3 interviews
Big Picture

Testimonials & walkthroughs

  • 2 min final
  • 2 locations
  • Full shoot day
Corporate

Culture, recaps & brand

  • 3 min final
  • 2 locations
  • 4–5 interviews
Ultimate

Training & short films

  • Up to 5 min
  • 3 locations
  • 2 shoot days

Add-onsDrone filming · 2D / 3D logo animation · Voice-over · Stock footage

How it runs

  1. Pre-productionConcept, script, storyboards, locations
  2. ProductionCameras, lighting, audio and drone on set
  3. PostEdit, color, motion, music, every aspect ratio

Common questions

Do you handle everything from scripting to editing?

Yes. Our in-house crew handles concept and scripting, filming, lighting and audio, drone work, and post-production including editing, color, motion graphics and music.

How long does a video project take?

Most projects run a few weeks from kickoff to final delivery, depending on scope and shoot days. We set the timeline up front.

Tell us what you need and we’ll send a scoped quote, with no packages you didn’t ask for.

Get a quote
See video work Full video production page
  1. 1LifeCare Medical Center
  2. 2Thunder Seed
  3. 3Wallwork Truck Center
“We plan every shoot so one day on set turns into a month of content.”
Megan SuedbeckDirector of Creative Strategies
Up next05Social Media

05

Social media marketing: show up where your customers scroll.

A social media marketing agency plans, creates and runs your social channels. Spotlight's Fargo team handles content, community management, paid social and reporting end to end.

05Social Media

Run end to end

Strategy, graphics, video, captions, community management and paid social across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and Pinterest, planned, made and run end to end by our in-house team.

Every project is quoted to your scope after a short call.

Content strategy & planningA custom plan mapped to a content calendar you can actually see.
Content creationGraphics, photography, video and copy designed to stop the scroll.
Community managementWe monitor, respond to comments and messages, and keep you active.
Analytics & reportingTrack what works and decide on real data, not guesswork.
Ad campaign managementFrom boosted posts to full paid social: setup, targeting, optimization.

Common questions

What platforms should my business be on?

Wherever your audience already spends time. For most local businesses that's Facebook and Instagram first, with LinkedIn for B2B and TikTok, YouTube, X or Pinterest when they fit.

Do you create the content, or just schedule it?

We create it. Our in-house team designs the graphics, shoots and edits the video and photos, writes the captions, and manages publishing and community.

Tell us what you need and we’ll send a scoped quote, with no packages you didn’t ask for.

Get a quote
See social work Full social media page
Thunder Seed TendFlex soybean product postPick Your Headliner post for the KUK festivalMercantile club room social post

PlatformsFacebook · Instagram · TikTok · LinkedIn · X · YouTube · Pinterest

“We watch what the numbers say, then we do more of what works.”
Matt PurpurPerformance Marketing
Up nextSee it working: Thunder Seed

Full funnel · one client, one team

Thunder Seed, start to finish: from the plan to the sale.

For Thunder Seed, one Spotlight team runs the whole funnel: the strategy, the ads that reach farmers, the video and social that tell the story, and the website and SEO that turn interest into calls to a seed rep. Scroll through how it fits together.

  1. Plan
  2. Reach
  3. Engage
  4. Convert
  5. Get found
01 / 07

01StrategyPlan

Who buys seed, and when

Mapped the grower, the buying season and the seed-rep sales path, then set the channel plan and the numbers to judge it by.

Our strategy work
Thunder Seed Premier Partner Financing display ad, 160x600Thunder Seed Premier Partner Financing display ad, 300x250Thunder Seed Premier Partner Financing display ad, 728x90Thunder Seed Premier Partner Financing display ad, 320x50

02Digital AdsReach

Reach growers before planting

Search, social and streaming ads timed to the buying season and targeted to farm country.

Our advertising
Still from the Thunder Seed commercial

03Video ProductionEngage

The commercial and the drone footage

One crew scripted, shot and edited the commercial, with aerial footage of the fields.

Watch the video work
Thunder Seed TendFlex soybean social post

04Social MediaEngage

A feed farmers actually follow

Product posts like TendFlex, cut-downs from the shoot and a steady calendar, all on-brand.

See the social work
Thunder Seed website homepage (thunderseed.com), built by Spotlight

05WebsiteConvert

Turn clicks into rep calls

Product pages, seed guides and a clear path to talk to a Thunder Seed rep.

Our web design

06SEOGet found

Found when growers search

Local and product search so growers find Thunder Seed first, without paying for every click.

Our SEO

07ResultsGet found

What it added up to

Verified Thunder Seed results go here once the team confirms them.

Get a plan like this

Marketing questions

Quick answers before you call.

Still have a question? Ask us directly.

Like what you see?

Start with one. Grow into five.

Tell us a little about your business, then book a 15-minute call. We’ll tell you which piece to start with, and what it would take.

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