Marketing agency for Detroit Lakes businesses.
Spotlight Media plans and runs marketing, advertising and websites for Detroit Lakes and lakes-country businesses, from our Fargo studio under an hour away.
In short
Your Fargo team, working in Detroit Lakes.
Detroit Lakes is about 45 miles from our Fargo studio, close enough for regular in-person meetings.
We plan campaigns around the lake season, when visitors and cabin owners fill the area.
- The market
- The hub of Minnesota lakes country, with tourism, healthcare and retail as big employers and a population that grows every summer with visitors and cabin owners.
- How we meet
- Under an hour from Fargo on US-10. Regular in-person meetings, plus video calls whenever it’s easier.
- Detroit Lakes · Center
- Frazee · 9 mi
- Perham · 20 mi
- Lake Park · 13 mi
- Audubon · 7 mi
- Callaway · 12 mi
- Pelican Rapids · 20 mi
Serving Detroit Lakes and the towns around it.
Ads can target this whole area, a radius around one location, a list of counties or specific zip codes.
Detroit LakesCenter
Frazee9 mi
Perham20 mi
Lake Park13 mi
Audubon7 mi
Callaway12 mi
Pelican Rapids20 mi
Services in Detroit Lakes
What we do
Everything we do, for Detroit Lakes businesses.
Website design
Websites that load fast, rank in Detroit Lakes searches and turn visitors into calls.
- Custom design and build
- Local SEO setup from day one
- Hosting, updates and support
SEO & AI SEO
Show up when people in Detroit Lakes search Google or ask ChatGPT.
- Local search and Google Business Profile
- Answers AI tools can quote
- Monthly rankings report
Digital advertising
Streaming TV, Google, Meta and display ads aimed at Detroit Lakes.
- Targeting by zip code, radius or county
- Call and form tracking
- One report across every channel
Social media
A plan, content and ads on the channels Detroit Lakes customers use.
- Channel plan and content calendar
- Posting and community management
- Paid social to reach new customers
Branding
A brand that makes you the obvious choice in Detroit Lakes.
- Logo and visual identity
- Brand guide
- Messaging and voice
Video production
Commercials and social video, shot on location in Detroit Lakes.
- Concept and script
- Shoot on location
- Cuts for TV, streaming and social
Photography
Team, product and location photos, shot in Detroit Lakes.
- Headshots and team photos
- Product and location shoots
- Edited, web-ready files
Marketing strategy
A plan and budget for the Detroit Lakes market, with numbers to track.
- Market and competitor research
- Channel mix and budget
- Goals and monthly reporting
Detroit Lakes businesses in every industry.
Most of our clients want someone who knows their industry as well as their town. These are the ones we work with most around Detroit Lakes.
- Construction & Home ServicesBrands, websites and lead-generation ads for builders, like our brand work for Lighthouse Design + Build.Construction marketing
- Events & EntertainmentAttendance campaigns for events, venues and summer attractions.Events marketing
- Real Estate & PropertyLake-home listings and rental campaigns that reach buyers in Fargo and the Twin Cities.Real marketing
- Retail & EcommerceSeasonal ads that reach locals and visitors.Retail marketing
- Healthcare & MedicalPatient and recruiting campaigns for clinics and medical groups.Healthcare marketing
How it works
Under an hour away, one call away.
01
Kickoff in Detroit Lakes
We come to you, or you visit our Fargo studio. We learn your goals, your customers and your competition.
02
Built in Fargo, reviewed together
Strategy, creative, websites and ads are built by our team in Fargo and reviewed with you on video calls.
03
Shoots on location, reports every month
Our crew travels to Detroit Lakes for photo and video. Every month you get one report and a call on what’s working.
Your team
The people behind your account.
A real team in Fargo, not a call center. These are some of the people Detroit Lakes clients work with every month.
- CooperDirector of New Market Sales & Expansion
- JessicaDirector of Client Success
- MeganCreative Director
- KellenDirector of Performance Marketing
- SaraDirector of Web Operations
- MhairiSocial Media Director
Can you plan around the summer season?
Yes. We build a calendar that spends more when visitors and cabin owners are in town and keeps locals engaged the rest of the year.
Can you reach visitors before they arrive?
Yes. Ads can target people in Fargo, the Twin Cities and other feeder markets who are planning a lakes trip.
Do you meet in Detroit Lakes?
Yes. It’s under an hour from our studio, so in-person kickoffs and check-ins are easy.
Let’s talk
Grow your Detroit Lakes business.
Tell us about your goals and your market. We’ll tell you what we’d do first, and what it would take.