Marketing agency for St. Cloud businesses.
Spotlight Media plans and runs marketing, advertising and websites for St. Cloud and central Minnesota, from our Fargo studio and on location.
In short
Your Fargo team, working in St. Cloud.
St.
Cloud sits between Fargo and the Twin Cities. We give central Minnesota businesses one team for strategy, ads, websites and video, with in-person kickoffs and shoots.
- The market
- The regional hub for central Minnesota, with healthcare, manufacturing and education as major employers and Sartell, Sauk Rapids and Waite Park around it.
- How we meet
- About 2.5 hours from Fargo on I-94. Kickoff in person, video calls between visits, shoots on location.
- St. Cloud · Center
- Sartell · 5 mi
- Sauk Rapids · 2 mi
- Waite Park · 3 mi
- Alexandria · 63 mi
- Little Falls · 30 mi
- Monticello · 25 mi
Serving St. Cloud and the towns around it.
Ads can target this whole area, a radius around one location, a list of counties or specific zip codes.
St. CloudCenter
Sartell5 mi
Sauk Rapids2 mi
Waite Park3 mi
Alexandria63 mi
Little Falls30 mi
Monticello25 mi
Services in St. Cloud
What we do
Everything we do, for St. Cloud businesses.
Website design
Websites that load fast, rank in St. Cloud searches and turn visitors into calls.
- Custom design and build
- Local SEO setup from day one
- Hosting, updates and support
SEO & AI SEO
Show up when people in St. Cloud search Google or ask ChatGPT.
- Local search and Google Business Profile
- Answers AI tools can quote
- Monthly rankings report
Digital advertising
Streaming TV, Google, Meta and display ads aimed at St. Cloud.
- Targeting by zip code, radius or county
- Call and form tracking
- One report across every channel
Social media
A plan, content and ads on the channels St. Cloud customers use.
- Channel plan and content calendar
- Posting and community management
- Paid social to reach new customers
Branding
A brand that makes you the obvious choice in St. Cloud.
- Logo and visual identity
- Brand guide
- Messaging and voice
Video production
Commercials and social video, shot on location in St. Cloud.
- Concept and script
- Shoot on location
- Cuts for TV, streaming and social
Photography
Team, product and location photos, shot in St. Cloud.
- Headshots and team photos
- Product and location shoots
- Edited, web-ready files
Marketing strategy
A plan and budget for the St. Cloud market, with numbers to track.
- Market and competitor research
- Channel mix and budget
- Goals and monthly reporting
St. Cloud businesses in every industry.
Most of our clients want someone who knows their industry as well as their town. These are the ones we work with most around St. Cloud.
- Healthcare & MedicalPatient and recruiting campaigns for clinics and medical groups.Healthcare marketing
- Business 2 BusinessWebsites and targeted ads for manufacturers and service firms.Business marketing
- Construction & Home ServicesLead-generation ads and websites for builders and contractors.Construction marketing
- Retail & EcommerceStreaming TV, social and search ads that bring shoppers in.Retail marketing
How it works
Two and a half hours away, one call away.
01
Kickoff in St. Cloud
We come to you, or you visit our Fargo studio. We learn your goals, your customers and your competition.
02
Built in Fargo, reviewed together
Strategy, creative, websites and ads are built by our team in Fargo and reviewed with you on video calls.
03
Shoots on location, reports every month
Our crew travels to St. Cloud for photo and video. Every month you get one report and a call on what’s working.
Your team
The people behind your account.
A real team in Fargo, not a call center. These are some of the people St. Cloud clients work with every month.
- CooperDirector of New Market Sales & Expansion
- JessicaDirector of Client Success
- MeganCreative Director
- KellenDirector of Performance Marketing
- SaraDirector of Web Operations
- MhairiSocial Media Director
Why use a Fargo agency instead of a Twin Cities one?
You get one senior team for strategy, ads, websites and video at regional-agency rates, and we already know how to market in mid-sized Midwest cities.
Do you come to St. Cloud?
Yes, for kickoffs and shoots. Between visits we meet on video.
Can you target central Minnesota only?
Yes. Ads can be limited to the St. Cloud area, a radius, a list of counties or specific zip codes.
Let’s talk
Grow your St. Cloud business.
Tell us about your goals and your market. We’ll tell you what we’d do first, and what it would take.