Marketing agency for Minot businesses.
Spotlight Media plans and runs marketing, advertising and websites for Minot and northwest North Dakota, from our Fargo studio with shoots on location.
In short
Your Fargo team, working in Minot.
Minot businesses often sell to customers spread across rural counties.
We plan ads that reach the whole trade area, run everything from our Fargo studio, and travel for kickoffs and shoots.
- The market
- A regional hub for northwest North Dakota with an Air Force base, energy and ag-service employers, and customers spread across a wide rural area.
- How we meet
- About 4 hours from Fargo. Kickoff in person, video calls between visits, shoots on location.
- Minot · Center
- Burlington · 7 mi
- Minot AFB · 13 mi
- Williston · 107 mi
- Rugby · 60 mi
- Velva · 21 mi
Serving Minot and the towns around it.
Ads can target this whole area, a radius around one location, a list of counties or specific zip codes.
MinotCenter
Burlington7 mi
Minot AFB13 mi
Williston107 mi
Rugby60 mi
Velva21 mi
Services in Minot
What we do
Everything we do, for Minot businesses.
Website design
Websites that load fast, rank in Minot searches and turn visitors into calls.
- Custom design and build
- Local SEO setup from day one
- Hosting, updates and support
SEO & AI SEO
Show up when people in Minot search Google or ask ChatGPT.
- Local search and Google Business Profile
- Answers AI tools can quote
- Monthly rankings report
Digital advertising
Streaming TV, Google, Meta and display ads aimed at Minot.
- Targeting by zip code, radius or county
- Call and form tracking
- One report across every channel
Social media
A plan, content and ads on the channels Minot customers use.
- Channel plan and content calendar
- Posting and community management
- Paid social to reach new customers
Branding
A brand that makes you the obvious choice in Minot.
- Logo and visual identity
- Brand guide
- Messaging and voice
Video production
Commercials and social video, shot on location in Minot.
- Concept and script
- Shoot on location
- Cuts for TV, streaming and social
Photography
Team, product and location photos, shot in Minot.
- Headshots and team photos
- Product and location shoots
- Edited, web-ready files
Marketing strategy
A plan and budget for the Minot market, with numbers to track.
- Market and competitor research
- Channel mix and budget
- Goals and monthly reporting
Minot businesses in every industry.
Most of our clients want someone who knows their industry as well as their town. These are the ones we work with most around Minot.
- AgricultureSeason-timed ads for seed, equipment and ag service companies.Agriculture marketing
- Construction & Home ServicesLead-generation ads and websites for builders and contractors.Construction marketing
- Healthcare & MedicalPatient and recruiting campaigns for clinics and medical groups.Healthcare marketing
- Retail & EcommerceStreaming TV and social ads that reach shoppers across the region.Retail marketing
How it works
Four hours away, one call away.
01
Kickoff in Minot
We come to you, or you visit our Fargo studio. We learn your goals, your customers and your competition.
02
Built in Fargo, reviewed together
Strategy, creative, websites and ads are built by our team in Fargo and reviewed with you on video calls.
03
Shoots on location, reports every month
Our crew travels to Minot for photo and video. Every month you get one report and a call on what’s working.
Your team
The people behind your account.
A real team in Fargo, not a call center. These are some of the people Minot clients work with every month.
- CooperDirector of New Market Sales & Expansion
- JessicaDirector of Client Success
- MeganCreative Director
- KellenDirector of Performance Marketing
- SaraDirector of Web Operations
- MhairiSocial Media Director
Can you reach rural customers around Minot?
Yes. Streaming TV, social and display ads can cover a wide radius or a list of counties, so you reach the whole trade area, not just town.
Do you travel to Minot?
Yes, for kickoffs and shoots. Between visits we meet on video.
Can you help us recruit staff?
Yes. Recruiting campaigns are a big part of our work in smaller markets, from ads to a careers page that makes applying easy.
Let’s talk
Grow your Minot business.
Tell us about your goals and your market. We’ll tell you what we’d do first, and what it would take.